Anthropic has introduced Claude Design, a new product from Anthropic Labs that enables users to collaborate with its AI assistant to create polished visual content, including designs, prototypes, presentations, and marketing assets. The launch marks an expansion of Anthropic’s capabilities beyond text and code into end-to-end design workflows.
Claude Design is powered by the company’s latest vision model, Claude Opus 4.7, and is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers, with a phased rollout to users.
The platform is designed to address a longstanding constraint in design workflows: limited time for exploration. Designers often must narrow their options early, while non-designers can struggle to translate ideas into visual outputs. Claude Design aims to remove those barriers by allowing users to generate initial designs from simple prompts and refine them iteratively through conversation, inline edits, and adjustable controls.
The system can automatically apply a company’s design system by analyzing its codebase and design files, ensuring consistency across outputs. Teams can also maintain multiple design systems and refine them over time.
Claude Design supports a wide range of use cases. Designers can convert static mockups into interactive prototypes for testing and feedback without requiring engineering resources. Product managers can create wireframes and workflows that can be handed off for implementation, while founders and sales teams can generate complete presentation decks from outlines. Marketers can produce campaign visuals, landing pages, and social assets, and teams can experiment with advanced prototypes incorporating voice, video, 3D elements, and AI-driven features.
The product integrates into existing workflows by allowing users to import inputs from text prompts, uploaded documents such as DOCX, PPTX, and XLSX files, or directly from codebases. A web capture tool enables users to pull elements from live websites to ensure realism in prototypes.
Collaboration features include organization-wide sharing, private or public access controls, and real-time co-editing with Claude in group conversations. Designs can be exported in multiple formats, including Canva, PDF, PPTX, and standalone HTML, or shared internally via links.
For development handoff, Claude Design can package completed designs into a structured bundle that integrates with Claude Code, enabling a smoother transition from prototype to production.
Anthropic said it plans to expand integrations in the coming weeks, allowing Claude Design to connect with additional tools used across design and product teams.
KEY QUOTES:
“We’ve loved collaborating with Anthropic over the past couple of years and share a deep focus on making complex things simple. At Canva, our mission has always been to empower the world to design, and that means bringing Canva to wherever ideas begin. We’re excited to build on our collaboration with Claude, making it seamless for people to bring ideas and drafts from Claude Design into Canva, where they instantly become fully editable and collaborative designs ready to refine, share, and publish.”
Melanie Perkins, Co-Founder and CEO, Canva
“Brilliant’s intricate interactivity and animations are historically painful to prototype, but Claude Design’s ability to turn static designs into interactive prototypes has been a step change for us. Our most complex pages, which took 20+ prompts to recreate in other tools, only required 2 prompts in Claude Design. Including design intent in Claude Code handoffs has made the jump from prototype to production seamless.”
Olivia Xu, Senior Product Designer, Brilliant
“Claude Design has made prototyping dramatically faster for our team, enabling live design during conversations. We’ve gone from a rough idea to a working prototype before anyone leaves the room, and the output stays true to our brand and design guidelines. What used to take a week of back-and-forth between briefs, mockups, and review rounds now happens in a single conversation.”
Aneesh Kethini, Product Manager, Datadog
