AnywhereBrands, the Orlando-based parent company of FishAnywhere.com and HuntAnywhere.com, has appointed Joe Aquila as Chief Operating Officer, building on his existing responsibilities as Chief Marketing Officer. The expanded role comes as the company begins discussions with potential investors to support the next stage of growth for its digital marketplace network.
In his broadened position, Aquila will be responsible for operations, platform strategy, and partner development across the company’s portfolio. The company aims to enhance scalability further and strengthen its marketplace infrastructure as it continues to grow its outdoor recreation booking platforms. The move reflects a focus on refining technology, improving customer experience, and expanding partnerships with guides and outfitters.
Aquila first joined AnywhereBrands in 2019 and has played a central role in its marketing and growth initiatives. During his tenure, FishAnywhere.com has become a leading online marketplace in the US for guided fishing trips. More recently, the company launched HuntAnywhere.com to provide a similar platform for hunters seeking professional outfitters globally. With two active platforms and an expanding user base, AnywhereBrands is preparing to scale its operations and explore strategic financing options that support long-term expansion.
Founded to simplify the experience of booking outdoor adventures, AnywhereBrands connects customers with trusted guides through its proprietary marketplace technology. FishAnywhere.com serves fishing enthusiasts searching for charters, while HuntAnywhere.com offers services for hunters seeking outfitters worldwide. The company continues to pursue its goal of developing a global network that helps outdoor enthusiasts discover and book guided experiences with greater ease.
KEY QUOTES
“Joe has been instrumental in building the AnywhereBrands identity and driving growth across our platforms. As we enter this next stage, his leadership will help ensure we continue to strengthen our operations, enhance our platforms, and deliver greater value to our customers and partners.”
Doug Hughes, Founder and CEO of AnywhereBrands
“It’s an exciting time for AnywhereBrands. We’ve built a strong foundation with proven technology, an engaged user base, and a recognizable brand. As we explore strategic fundraising opportunities, our focus remains on scaling responsibly and continuing to enhance the experience for both our customers and partners.”
Joe Aquila, Chief Marketing Officer and Chief Operating Officer, AnywhereBrands
