The Apax Digital Funds, tech-focused growth equity funds advised by Apax Partners, announced that they have reached a definitive agreement to acquire a controlling stake in atHome Group, Luxembourg’s leading property and automotive marketplace platform. The acquisition, from funds advised by Mayfair Equity Partners LLP and Oakley Capital, underscores Apax’s growing commitment to digital marketplaces and data-driven consumer platforms.
atHome Group has established itself as the market leader in both property and automotive classifieds in Luxembourg, offering a robust digital ecosystem that spans mortgages, insurance, and tax services. By integrating these adjacent financial services, atHome has created a comprehensive platform that guides users through every stage of their property or vehicle transaction. The company maintains a dominant share of market traffic, a significant proportion of exclusive listings, and deeper engagement metrics than any of its competitors.
Over the past five years, atHome has solidified its position as Luxembourg’s undisputed classifieds leader while continuing to expand into complementary service categories. Backed by Mayfair and Oakley, the company has experienced substantial growth and built an enduring reputation as both a digital innovator and a trusted partner for consumers and businesses alike.
The investment marks the Apax Funds’ fifteenth marketplace acquisition, following successful investments in major platforms such as Auto Trader Group (UK), idealista (Spain), Baltic Classifieds Group (Baltics), and Trade Me (New Zealand). With this acquisition, Apax aims to leverage its deep experience in scaling online marketplace businesses to help atHome accelerate its next phase of growth.
The partnership with Apax will focus on enhancing atHome’s technological capabilities, including advancements in product, data, and AI, as well as strengthening go-to-market initiatives. The goal is to improve the customer experience for consumers, real estate agents, and automotive dealers while deepening atHome’s leadership in Luxembourg’s digital marketplace ecosystem.
The transaction is expected to close in the fourth quarter of 2025, subject to customary closing conditions. Financial details of the deal were not disclosed.
Support: Rothschild & Co served as the exclusive financial advisor to atHome and its shareholders. Debevoise & Plimpton LLP advised atHome Group and its shareholders, while Simpson Thacher & Bartlett provided legal counsel to Apax.
KEY QUOTES:
“Soufiane and the atHome team have built an exceptional business with strong market leadership. We are proud to have partnered with such a great team and look forward to seeing atHome’s continued success in its next chapter.”
Bertie Aykroyd, Partner, Mayfair Equity Partners
“We’re pleased to see such a strong outcome for Soufiane and the atHome team. From our initial acquisition of atHome via a corporate carve-out to our partnership with Mayfair, atHome has grown into a digital market leader and consumer champion, with a bright future ahead.”
Peter Dubens, Co-Founder and Managing Partner, Oakley Capital
“I want to thank Mayfair Equity Partners and Oakley Capital for their support over the last few years, supporting our ambition to grow into a unique digital ecosystem. Today’s announcement marks an exciting milestone for our Company. I’m delighted to partner with Apax, who have an enviable reputation investing in online marketplaces and classifieds. We look forward to continuing this journey of innovation and growth with Apax.”
Soufiane Saadi, CEO, atHome Group
“We’ve admired atHome for many years, and are thrilled to partner with Soufiane and his talented team to invest further in product, data and AI, and go-to-market initiatives and take an already market-leading platform to the next level.”
Mark Beith, Partner, Apax Digital
“This will be the Apax Funds’ fifteenth marketplace investment, and we look forward to leveraging our experience investing in and operating leading online marketplaces to support management in delivering atHome’s next phase of growth.”
Steve Kooyers, Partner, Apax Partners
