Appcharge, a top direct-to-consumer platform for mobile game publishers, has raised $58 million in Series B funding led by IVP, bringing its total funding to $89 million. The funding will help Appcharge grow its platform and launch new products to support the global mobile games industry.
Appcharge is experiencing rapid growth, already handling over $500 million in transactions and growing 14 times year-over-year. This new funding comes just 9 months after its previous round, showing strong momentum.
Appcharge helps publishers increase revenue and build stronger relationships with players through custom web stores and easy payment options. The platform is used for over 100 games, with publishers experiencing better retention and a 35% average increase in profit.
Recent launches include Appcharge’s iOS Payments SDK and AppDirect, which make direct-to-consumer sales easier and help publishers avoid platform fees, leading to better profits and more meaningful customer connections.
KEY QUOTES:
“Court rulings and policy changes have blown the direct-to-consumer doors wide-open. Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores – and even beyond web stores – for better economics for consumer apps and more options for customers.”
Maor Sason, CEO and co-founder of Appcharge
“Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started. For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution. That era is finally ending -and Appcharge is building the future that comes next. What sets them apart is not just their explosive traction, but the caliber of execution from a team that knows this space inside and out. Maor and Roei bring a rare combination of domain expertise and product obsession that makes them the right team at the right moment.”
Karthik Ramakrishnan, Partner at IVP
