AppDetex, a Boise, Idaho-based global digital risk protection company that combats misuse of intellectual property, fraud, brand infringement, and piracy, has raised $10 million in Series B funding led by First Analysis. EPIC Ventures and Origin Ventures also participated in this round.
This round of funding was led by First Analysis — which is a venture capital firm that invests in rapid-growth companies. Existing investors including EPIC Ventures and Origin Ventures also participated in this round. Including this round, AppDetex has raised $17.5 million in total funding.
“Our goal is to be the all-in-one solution protecting all brands, anywhere that they live online – both through constant monitoring and discovery, and swift and effective enforcement,” said AppDetex CEO Faisal Shah. “This new investment enables AppDetex to continue to develop its team and industry-leading products necessary to defend brands across the globe against dilution of their intellectual property through nefarious means.”
As the scope of a brand’s online presence across multiple platforms increases the urgency around protecting against counterfeiting, piracy, and unauthorized use of trademarks, AppDetex offers a unique solution combining domain monitoring and protection.
Founded in 2012 by Shah and Chris Bura, AppDetex offers technology solutions and services to global corporations experiencing reputation and revenue loss from brand infringements outside the firewall via mobile or online activity.
Before launching AppDetex, Faisal founded a brand protection company called MarkMonitor (acquired by Thomson Reuters in 2012) and FTF Technologies (acquired by CPA Global in February 2013). And Bura used to be the CEO of Alldomains.com and he also founded a web hosting company called NetCorps — which became Web.com.
“Digital brand infringement is at an all-time high, and current market solutions are insufficient in fighting bad actors across a brand’s entire digital footprint. The market is poised for the differentiated digital risk protection product that AppDetex offers,” added First Analysis managing director and new AppDetex Board Member Howard Smith. “We’re thrilled to partner with a management team known for its history of innovation in this industry and look forward to their continued leadership and growth.”
