AppDirect, a B2B subscription commerce platform, announced it has acquired PartnerStack, a partner relationship management platform and one of the largest B2B partner networks globally. The deal brings together PartnerStack’s network of more than 138,000 partners with AppDirect’s marketplace infrastructure, forming a unified platform designed to help companies launch, manage, and scale partner-led growth in an increasingly AI-driven economy.
The acquisition integrates PartnerStack’s PRM capabilities and ecosystem network into AppDirect’s broader commerce platform, strengthening its ability to position partner ecosystems and distribution as core drivers of growth. The move follows AppDirect’s earlier acquisition of Tackle.io, a cloud go-to-market platform supporting more than $20 billion in hyperscaler marketplace transactions, further expanding its full-stack capabilities across direct and indirect sales channels.
With the addition of PartnerStack, AppDirect aims to provide a comprehensive platform that combines marketplace-led growth, partner ecosystem management, and data-driven insights. The company is positioning itself to capitalize on shifting dynamics in enterprise software, where AI is lowering development costs and increasing the importance of distribution, partner networks, and search visibility.
Industry trends indicate that marketplaces and partner-driven sales will play an increasingly central role, with projections suggesting that 60% of marketplace purchases could be conducted via channel partners by 2030. AppDirect’s strategy reflects a broader push to help businesses treat distribution as a foundational component of their go-to-market approach.
PartnerStack brings a network that has generated more than $3 billion in revenue for its customers and is increasingly leveraged to enhance visibility in AI-driven search environments. The combined platform is expected to connect insights across large volumes of B2B customer interactions, creating advantages for both partners and customers as AI reshapes how software is discovered and purchased.
Together, the companies are focused on accelerating partner-led growth by unifying commerce, marketplace, and ecosystem management into a single platform.
KEY QUOTES
“With this acquisition, we’re at the center of the underlying infrastructure powering enterprise technology purchase decisions today. Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world.”
Nicolas Desmarais, CEO and Chairman, AppDirect
“We are thrilled to further AppDirect’s position as the everything store for B2B distribution. Our network has driven over $3 billion in revenue for our customers and is increasingly relied on to help businesses show up in AI search. The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world.”
“We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era.”
Bryn Jones, CEO, PartnerStack
