Leading B2B commerce platform AppDirect announced it has acquired Firstbase, an IT asset management platform that supports customers globally in procuring and managing the equipment deployed within their organizations. Through this acquisition, Firstbase’s platform functionality will integrate into AppDirect’s platform, providing AppDirect’s advisor community with a single destination for their end customers to manage their telecom, software, and IT assets.
Firstbase focuses on helping in-office, hybrid, and remote teams procure, deploy, manage, and retrieve core business equipment through a single platform that has proven to reduce costs and improve efficiencies. This acquisition opens a new go-to-market (GTM) channel for Firstbase through AppDirect’s ever-growing advisor community.
By providing Firstbase’s IT asset management platform alongside AppDirect’s subscription commerce functions in one converged platform, Firstbase will gain expanded GTM reach through the channel.
Over the years, the role of IT and the CIO has become more challenging. IT has transitioned from a cost center to a strategic line of business that can make or break an organization. The surge of technological options and a distributed workforce have only added to the complex equation.
AppDirect’s platform, available exclusively through partners, provides a centralized location for IT professionals to procure and manage their technology, such as telecom expense management, software subscriptions, and IT assets for an entire workforce.
This latest acquisition by AppDirect, following the acquisitions of Builtfirst and ADCom and its impending acquisition of vCom, is another strategic enhancement that boosts its partner community. And AppDirect remains acquisitive and continues to quickly broaden its catalog and increase the procurement platform functions to become the everything platform for businesses to sell, buy, and manage all of their technology through their technology advisor of choice.
KEY QUOTES:
“AppDirect’s vision to build the B2B-everything platform fits perfectly with ours at Firstbase. Together, we can solve all the major problems the biggest companies and most innovative CIOs face across both software and hardware. Firstbase already solves IT asset management complexity for the world’s fastest growing companies by simplifying complicated procurement processes. AppDirect’s advisor channel has the potential to massively accelerate our GTM. We couldn’t be more excited.”
- Chris Herd, Founder and CEO of Firstbase
“We are committed to providing the advisor community with a platform that supports all of the technology and business opportunities they use to support their end customers. Advisor success is our success, and delivering additional tools, like Firstbase’s IT asset management platform, around all of their technology needs will not only increase advisors’ sales success, it will simplify the life of the IT departments they serve.”
- Nicolas Desmarais, AppDirect’s Chairman and CEO
“Firstbase’s innovative technology and customer-centric approach will enhance AppDirect’s offerings and capabilities, strengthen our market position and create synergies to drive growth while delivering new value for our technology advisors, supporting businesses of all sizes.”
- Andy Ellerhorst, Vice President of Corporate Development and Chief of Staff at AppDirect
