- Apple CEO Tim Cook announced that the company has raised over $220 million to combat AIDS
Apple CEO Tim Cook its partnership with (RED) has helped raise $220 million to help combat AIDS over the last 13 years. Apple manufactures (PRODUCT) Red devices like red iPhones and accessories such as red iPhone cases. Last year, Apple hit the $200 million milestone so Apple generated $20 million in the last year alone.
“This #WorldAIDSDay we mark our 13th year partnering with @RED to fight AIDS in Africa. Since 2006, our customers have helped us raise $220M. AIDS-related deaths have fallen by more than half since 2004. Together we can achieve an AIDS-free generation,” said Cook in a tweet.
As a whole, (RED) has generated more than $600 million to fight AIDS. And the funds are donated to HIV/AIDS organizations on the ground in sub-Saharan Africa.
Over World AIDS Day, Apple stores turned their logo to a red color. And Apple donated $1 to (RED) for every use of Apple Pay at Apple’s stores, online, or in apps. World AIDS Day originally started in 1988 and it is one of eight official World Health Organization (WHO) campaigns.
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