Apple Acquiring Image Editing Company Pixelmator

By Amit Chowdhry • Nov 4, 2024

Apple announced it is buying Lithuania-based Pixelmator, which is a popular image editing app built for Mac and iOS. Through the acquisition, Pixelmator said it would now have the “ability to reach an even wider audience and make an even bigger impact on the lives of creative people around the world.” The deal is subject to regulatory approval. Pixelmator said that the Pixelmator Pro, Pixelmator for iOS, and Photomator apps will not be undergoing any material changes at this time.

Pixelmator has been adding new features to its platform in recent years. For example, the company added background removal tools and Super Resolution. The team develops two apps: Pixelmator Pro (a full-featured image editor for Mac) and Photomator (an easy-to-use photo editor available on Mac, iPhone, and iPad).

In mid-October, Pixelator updated Photomator to version 3.4, which included new features like flags and star ratings. These allow you to easily organize your photos and manage even the largest photoshoots. Plus, with advanced filtering options on Mac, you can effortlessly find just the photos you need.

And in May, Pixelmator Pro 3.6 was released with new masking capabilities, including AI-powered background masks, support for vector masks, new on-canvas mask controls, and more. These new features were designed to make working with masks easier for beginners and faster for pros, so everyone can make the most of nondestructive editing when creating their own designs.

“We’ve been inspired by Apple since day one, crafting our products with the same razor-sharp focus on design, ease of use, and performance. And looking back, it’s crazy what a small group of dedicated people have been able to achieve over the years from all the way in Vilnius, Lithuania. Now, we’ll have the ability to reach an even wider audience and make an even bigger impact on the lives of creative people around the world,” said Pixelmator in a statement.