The iPhone X has proven that consumers are willing to spend more than $1,000. When Apple CEO Tim Cook announced the company’s second-quarter earnings in May 2018, he said that the iPhone X was Apple’s top-selling device every week of the quarter. And rumor has it that Apple is reportedly going to introduce three new iPhones this year.
According to TrendForce’s sources, Apple plans to add a few new features to make this year’s flagship smartphones even more appealing. For example, the OLED versions of the iPhone are expected to support the Apple Pencil. This could drive consumers who own an Apple Pencil already to upgrade their iPhones. And it would definitely drive more sales of the Apple Pencil. Currently, the Apple Pencil just works with iPad Pro and iPad (6th generation).
TrendForce also believes that both OLED models of the 2018 iPhone line will have three storage options rather than the two we saw with the iPhone X. Along with the 64GB and 256GB options, Apple may also offer 512GB iPhones. This would increase the average of Apple’s average selling price of its iPhones — which is great for the bottom line. The OLED models are also expected to have 4GB of RAM.
The LCD model of the iPhone will likely appear similar to the iPhone X design featuring Face ID facial recognition system rather than the Touch ID fingerprint sensor. And the LCD model will likely have 64GB and 256GB options with a starting price of $699.