Apple (AAPL) Unveils New 13-Inch MacBook Pro With Magic Keyboard And 32GB Memory Option

By Amit Chowdhry • May 4, 2020
  • Apple Inc. (NASDAQ: AAPL) has announced a new 13-inch MacBook Pro with Magic Keyboard and a 32GB memory option

Today Apple Inc. (NASDAQ: AAPL) announced a new 13-inch MacBook Pro with the new Magic Keyboard and double the storage across all standard configurations.

The new MacBook Pro lineup offers 10th-generation processors for up to 80% faster graphics performance and 16GB of faster 3733MHz memory is the standard on select configurations.

Other specs include quad-core processors, a 13-inch Retina display, Touch Bar, Touch ID fingerprint sensor, stereo speakers, an all-day battery life, and macOS. And the new MacBook Pro was built with an aluminum unibody design in space gray or silver colors and weighs just 3 pounds.

What’s the price? The new 13-inch MacBook Pro is now available and has a starting price of $1,299 ($1,199 for education).

“Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”

The 13-inch MacBook Pro now features the new Magic Keyboard, which was first introduced on the 16-inch MacBook Pro and added to MacBook Air in March. The Magic Keyboard features a redesigned scissor mechanism with 1mm of key travel for a comfortable and stable key feel while the new inverted-“T” arrangement for the arrow keys makes them easier to find. Plus the Magic Keyboard also features a physical Escape key.

The 13-inch MacBook Pro now comes with double the storage of the previous generation with standard storage starting at 256GB all the way up to 1TB. And for those of you who need even more storage capacity for large photo libraries and video projects, the 13-inch MacBook Pro now offers up to a 4TB SSD.

As mentioned earlier, the 13-inch MacBook Pro lineup now offers up to 10th-generation quad-core Intel Core processors with Turbo Boost speeds of up to 4.1GHz. And customers who are upgrading from a 13-inch MacBook Pro with a dual-core processor will see up to 2.8 times faster performance.

Plus the integrated Intel Iris Plus Graphics delivers up to 80% faster performance over the previous generation 13-inch MacBook Pro for 4K video editing, faster rendering, and smoother gameplay. And the new graphics also enable users to connect to Pro Display XDR at full 6K resolution.

For the first time on a 13-inch Mac notebook, customers can select a 32GB memory option. With 32GB of memory, users will experience better performance while running multiple virtual machines and up to 50% faster performance when editing gigapixel images in Photoshop.

The 13-inch Retina display delivers over 4 million pixels and millions of colors along with 500 nits of brightness and support for the P3 wide color gamut. And with True Tone technology, the display offers a more natural viewing experience for design and editing workflows as well as for everyday tasks like browsing the web and writing email.

In terms of security, the 13-inch MacBook Pro comes with the Apple T2 Security Chip, which is Apple’s own custom-designed second-generation silicon — which checks that software loaded during the boot process has not been tampered with and provides on-the-fly data encryption for everything stored on the SSD. And this allows MacBook Pro and any Mac with the T2 chip to deliver the most secure boot process and storage of any computer. Plus the T2 also protects Touch ID so the information stays safe whether customers are unlocking their Mac, entering an online password, or making online purchases.