Apple has raised prices on several Mac and iPad models as rising memory and storage costs tied to the AI data center boom pressure the broader consumer electronics market.
The price increases affect MacBooks, iPads, Mac Studio, HomePod, HomePod Mini, Apple TV, and Vision Pro. The iPhone was not included in the latest round of price increases.
Apple said the consumer electronics industry is facing an unusually sharp surge in demand for memory and storage as AI data centers absorb more supply. The company said it had shielded customers from the increases so far, but reached a point where it needed to begin raising prices on several products.
The MacBook Neo, Apple’s lowest-priced laptop, now starts at $699, up from $599. The MacBook Air with 512GB of storage increased to $1,299 from $1,099, while the MacBook Pro with 1TB of storage increased to $1,999 from $1,699.
The iPad lineup also saw increases. The iPad Air now starts at $749, up from $599, while the iPad Pro starts at $1,199, up from $999. The base iPad with the A16 chip now costs $449 instead of $349, and the iPad Mini with the A17 chip now costs $599 instead of $499.
Apple also raised prices on smart home and entertainment devices. The standard HomePod rose to $349 from $299, the HomePod Mini increased to $129 from $99, and Apple TV increased to $129 from $99. Vision Pro also increased to $3,699 from $3,499.
The price hikes show how the AI infrastructure boom is affecting the broader technology supply chain. Memory makers have increasingly prioritized orders from AI chipmakers and data center customers, limiting supply available for consumer device makers.
That shift has created a more difficult cost environment for companies that depend on memory and storage components across laptops, tablets, smartphones, gaming devices, and other electronics.
Apple’s decision is notable because the company’s scale and supplier relationships have historically helped it manage component cost swings better than many competitors. But the latest increases indicate that even Apple is not immune to the memory supply crunch.
The MacBook Neo is one of the most closely watched products affected by the increase. The device was designed as a lower-cost Mac aimed at competing with affordable Windows laptops and Chromebooks, but its new $699 starting price reduces that pricing advantage.
The increases may also raise questions about future iPhone pricing. Analysts have said Apple could eventually face similar pressure on iPhone margins if memory and storage costs remain elevated.
For now, Apple appears to be protecting the iPhone from price hikes while passing higher component costs through other product categories. The company’s next major test will be whether customers continue buying Macs and iPads at higher prices as consumer electronics prices climb across the industry.
