Applexus Technologies announced it has acquired Lavendel Consulting, describing the deal as a strategic move to deepen its pricing transformation capabilities and embed pricing intelligence more directly inside SAP-centric enterprise environments. Lavendel is the largest independent consulting partner focused on Pricefx implementations, and the combination is intended to unite Lavendel’s pricing specialization with Applexus’s SAP consulting, analytics, and Business AI offerings.
The companies positioned the acquisition as a response to rising demand for more precise, faster pricing decisions as enterprises contend with market volatility, margin pressure, and changing customer expectations. Applexus said pricing has become one of the most impactful levers for profitable growth, but also one of the most difficult to operationalize across complex product portfolios, channels, geographies, and customer segments.
With Lavendel joining Applexus, the combined organization plans to deliver end-to-end pricing transformation programs that span strategy and design through implementation, automation, and continuous optimization. The integration is also designed to help customers connect pricing workflows more tightly to their ERP processes, enabling pricing and commercial decisions to be executed within the same operating backbone many enterprises already run on SAP.
Applexus emphasized its intent to pair Lavendel’s Pricefx delivery experience with Applexus Labs’ AI innovation, aiming to bring more AI-enabled pricing capabilities to enterprises seeking to modernize how they set, manage, and optimize prices. The company also highlighted its presence across North America and Europe, which it said will extend the reach of Lavendel’s pricing programs and provide expanded delivery coverage.
Lavendel brings a team it said has extensive experience in pricing transformation, with senior employees collectively holding more than 300 years of pricing experience. The firm also said it is the only Pricefx partner staffed with 100% certified engineers, and it has delivered pricing projects for Fortune 1000 customers across industries including automotive, retail, manufacturing, food and beverage, chemicals, and distribution.
Applexus executives pointed to the overlap between Pricefx deployments and SAP environments as a central rationale for the deal, arguing that the acquisition strengthens its ability to support organizations looking to connect pricing optimization with ERP-driven execution. The combined offering will center on AI-enabled pricing solutions leveraging Pricefx and designed to integrate with SAP, supported by Applexus’s broader data, analytics, and intelligent enterprise transformation services.
Lavendel leadership said the acquisition accelerates its ambitions to scale from specialist delivery into a broader, end-to-end pricing transformation partner, expanding beyond implementation into change management and ongoing support. The companies said Lavendel will continue to grow under the combined platform as Applexus expands its pricing services in key enterprise markets.
Applexus said it operates as an “Intelligent Enterprise Partner,” delivering transformation programs spanning SAP, Business AI, and data and analytics, with a focus on helping organizations move toward more autonomous, insight-driven operations. Lavendel has built its market position as an independent Pricefx implementation partner focused on pricing strategy, optimization, and long-term program support for large enterprises.
KEY QUOTES:
“This partnership positions us at the forefront of AI-driven pricing transformation. By harnessing Applexus Labs’ AI innovation, our global reach across North America and Europe, and Lavendel’s pricing excellence, we will deliver solutions that address our clients’ most complex pricing challenges.”
Sam Mathew, CEO, Applexus Technologies
“With around 80% of Pricefx customers operating on SAP, this partnership creates the premier partner for enterprises seeking integrated pricing and ERP optimization. We are investing in Lavendel’s continued growth while bringing together the best of both organizations.”
Nittu Thomas, COO, Applexus Technologies
“Our goal is to become the number one pricing transformation partner in the market. Applexus’s global scale, SAP expertise, and strong presence across key markets give us the platform to deliver end-to-end pricing solutions—from strategy through implementation, change management, and ongoing support.”
Babu Prasath, CEO and Founder, Lavendel Consulting
