Apricot, an AI-native documentation platform focused on transforming post-acute care, has announced the close of its Series A funding round, led by Insight Partners. Founded to address the major documentation demands faced by clinicians, Apricot’s platform is designed to reduce administrative overhead and enhance the quality of care.
By automating and simplifying the most complex parts of home health documentation, the company enables providers to spend less time on paperwork and more time with patients. Apricot’s technology ensures cleaner records, stronger compliance, and a more personalized experience for both clinicians and patients.
The company began by tackling SOC (Start of Care) documentation, widely considered the most time-consuming and compliance-sensitive aspect of home health. This strategic focus allowed Apricot to build a robust core product that meets the highest standards of reliability and workflow integration. Today, its platform is used by a wide range of agencies—from regional operators to national leaders—demonstrating its scalability across diverse care models.
This Series A round also marks Insight Partners’ first investment in an Oklahoma-based company, highlighting Apricot’s emergence as a standout innovator in the region. With the new funding, Apricot plans to expand its platform to support additional visit types in the post-acute space, including other OASIS documentation, therapy sessions, and routine visits. These enhancements will further solidify Apricot’s role as a comprehensive solution for post-acute care providers navigating complex regulatory and operational demands.
By combining AI-driven automation with a deep understanding of clinical workflows, Apricot is reshaping how documentation is handled in healthcare—making it faster, more accurate, and more human-centered.
How the funding will be used: This funding will advance the company’s growth across hiring, product development, and market expansion, marking a significant milestone in its mission to streamline clinical workflows and improve patient outcomes.
KEY QUOTES:
“Apricot addresses the most expensive and painful problem in post-acute care: the SOC (Start of Care) visit. The SOC visit is supposed to set the tone for care, yet it typically means close to two hours of a nurse tapping through hundreds of required fields and checkboxes while the patient waits for meaningful interaction.”
“Before founding Apricot, I started and ran my own home health and hospice agency for seven years. I saw firsthand, day in and day out, how painful this problem was for nurses, agencies, and patients. It’s not just inefficient—it undermines the very spirit of patient care. That’s why solving it is so personal for me.”
Trent Smith, Founder and CEO of Apricot
“We believe Apricot is the clear category leader in post-acute care technology. Their AI-native documentation platform strikes directly at the biggest cost centers for agencies and generates immediate ROI for clinicians and back-office teams alike. It’s exciting to see a company with this level of product clarity, customer advocacy, and founder vision. We’re beyond thrilled to join the entire Apricot team on this journey.”
Sophie Beshar, Investor at Insight Partners and newly appointed Apricot board member
“We chose Insight because of their reach, influence, and ability to scale category-defining companies. This investment confirms what the market already knows: Apricot is leading the way in this space. With Insight Partners’ backing, we’re accelerating our lead and more quickly delivering on our mission to free clinicians from documentation and put the focus where it belongs: on patient care.”
Trent Smith, Founder and CEO of Apricot
