Founded in 2019 and headquartered in Melbourne, Australia, and New York, Apromore originated from over a decade of research and innovation at the University of Melbourne and the University of Tartu. The company evolved into a global leader in process intelligence, offering solutions that integrate with systems such as Salesforce and SAP to provide a comprehensive view of end-to-end processes. Apromore is a 3X Leader in the Gartner Magic Quadrant for Process Mining, and among the top three leading vendors, and also named a Leader in Everest Group’s PEAK Matrix Assessment for Process Mining 2024. Pulse 2.0 interviewed Apromore CEO Prof. Marcello La Rosa to gain a deeper understanding of the company.
Prof. Marcello La Rosa’s Background
What is Prof. Marcello La Rosa’s background? Prof. La Rosa said:
“Our process mining software at Apromore is the result of research I led, starting back in 2009 when I was at the Queensland University of Technology. I had recently completed my PhD under the supervision of Prof. Marlon Dumas, who later became my co-founder at Apromore. At the time process mining was still in its infancy, a side topic of Business Process Management (BPM) with a small research community mostly revolving around the work of Prof. Wil van der Aalst. Wil, together with some colleagues had secured a research grant and invited me to work on the design and development of an Advanced Process Model Repository, called ‘AProMoRe.’”
“The project quickly took off and over the next few years we developed an open-source prototype that attracted contributions from more than 15 universities, research institutes and private organizations and an open-source community of thousands of researchers, students and professionals. In 2018 — encouraged by market demand and the strong support of The University of Melbourne, we embarked on building Apromore with the intent of commercializing it. By September 2019 we had acquired the first two paying customers, so we decided to spin out of The University of Melbourne and founded Apromore Pty Ltd.”
Core Products
What are the company’s core products and features? Prof. La Rosa explained:
“Apromore is a global leader in process intelligence, offering an AI-powered platform that combines process mining, task mining, simulation, predictive and prescriptive monitoring and compliance management. Designed to uncover inefficiencies, friction points, and compliance risks, the platform enables data-driven decision-making and operational transformation. With its intuitive, no-code interface, built-in KPIs, and conversational AI assistant—Apromore Copilot—business users can explore and improve processes with ease. The Compliance Center further enhances the platform by automating control testing, monitoring non-financial risks in real-time, and supporting regulatory compliance.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Prof. La Rosa noted:
“Apromore began as a research-driven initiative with the purpose of demonstrating our research in process mining. Nearly six years since we founded the company, Apromore is now a fully-fledged process intelligence platform for holistic process management, and is trusted by thousands of users worldwide. The platform has significantly expanded from its original remit of process modeling and mining, by incorporating task mining, simulation, predictive and prescriptive monitoring, and compliance management—delivering end-to-end process intelligence.”
“With the rise of AI and Generative AI, Apromore has continued to evolve, embedding advanced capabilities that provide deeper operational insights and real-time decision support. As AI matures, it’s clear that true intelligent automation requires more than algorithms—it demands rich, contextual understanding of how processes actually run. Apromore delivers this context, reshaping how organizations optimize, scale, and future-proof their digital operations.”
Significant Milestones
What have been the company’s most significant milestones? Prof. La Rosa cited:
“We’re about to celebrate our sixth year as a company, and are rapidly expanding both product capabilities and global reach. Earlier this year, we introduced Full-Spectrum Process Intelligence, the seamless convergence of task mining and process mining in one unified platform. Apromore was recently named a Leader in the Gartner Magic Quadrant™ for Process Mining for the third consecutive year, now the third-highest ranked leader according to Gartner, and also named a Leader in Everest Group’s PEAK Matrix Assessment for Process Mining 2024. In 2024 we more than doubled our revenue and launched key innovations such as Apromore version 10, Compliance Center and Copilot. But the true engine of our success has always been people – the customers, partners, and our own employees that we call Apromoreans. We are incredibly fortunate to work alongside some of the most talented and dedicated individuals in the industry.”
Customer Success Stories
When asking Prof. La Rosa about customer success stories, he highlighted:
“Albini & Pitigliani S.p.A. (ALPI), an international freight forwarding and logistics company, faced operational challenges in modernizing and standardizing processes across its global branches. By implementing Apromore’s process mining platform, ALPI was able to model and simulate workflows in order to identify and reduce fulfillment errors by 75%. As a result of using Apromore, ALPI streamlined operations resulting in 15% increase in sales and a 20% increase in customer satisfaction.”
“As noted in a recent article for Forbes, Westpac Banking Corporation in Australia is another great example, leveraging Apromore within its Process Intelligence and Automation Center of Excellence to help drive significant efficiency gains across over 150 business processes. This AI-driven approach helped reduce project costs by 85% and enable smarter decision-making through end-to-end visibility and simulation of process changes.”
Funding
When asking Prof. La Rosa about the company’s funding details, he revealed:
“In 2024, Apromore closed an additional $15 million USD in funding as an extension to its Series B led by Salesforce, with participation by Tin Alley Ventures, a joint venture between Tanarra Capital and the University of Melbourne and other investors. This financing brings the total amount of the Series B round to $25.3 million USD / $38.7 million AUD.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Prof. La Rosa assessed:
“Process mining is rapidly growing with the market expected to expand over 40% in the next decade, reaching $12.1 billion by 2028, according to Markets & Markets.”
“Gartner estimates that by 2026, 25% of global enterprises will have embraced process mining platforms as a first step to creating a digital twin for business operations, paving the way for autonomous business operations.”
Differentiation From The Competition
What differentiates the company from its competition? Prof. La Rosa affirmed:
“What sets Apromore apart is its unique combination of academic rigor, enterprise-grade capabilities, and user-centric design. Unlike many competitors, Apromore delivers a process intelligence platform that is both powerful and accessible—designed for business users, not just data scientists. Its no-code interface, pre-built KPIs, and native support for simulation and monitoring allow organizations to move beyond static analysis toward proactive, data-driven transformation. Apromore also leads in innovation, with AI-powered features like the Copilot for process simulation, and Compliance Center that offers real-time guidance and operational risk management. This blend of usability, advanced analytics, and continuous innovation, underpinned by a secure and scalable architecture, positions Apromore as a trusted partner in driving digital transformation at scale.”
Future Company Goals
What are some of the company’s future goals? Prof. La Rosa concluded:
“Our upcoming developments will focus on enhancing the platform’s predictive and AI capabilities, making it even more accessible for business people to consume the most complex analysis capabilities, and continuing to push the boundaries of what’s possible in process intelligence. We also envisage a world where not only users, but also agents utilize Apromore’s process intelligence insights to understand where and how to orchestrate work and automate, and get rewarded based on their adherence to process KPIs, measured by Apromore. In a world where digital transformation has become a necessity, and where AI agents work alongside users, Apromore continues to deliver on our vision to empower organizations of all stripes to turn complexity into clarity, using process intelligence to shape the future of operations and compliance, no matter whether it’s users or agents to do the work.”
