Apty is a company that helps enterprises streamline their operations and increase efficiency through guided employee experiences and proactive analytics that accelerate digital adoption and process compliance. Pulse 2.0 interviewed Apty founder and CEO Krishna Dunthoori to learn more about the company.
Krishna Dunthoori’s Background
What is Krishna Dunthoori’s background? Dunthoori said:
“After growing up in India, I completed my undergraduate in computer applications, and finished my master’s in computer science in Germany. I then traveled to New York, Silicon Valley, and eventually Dallas, where I finally decided to build roots. Prior to founding Apty, I had worked as a principal architect and consulted for Fortune 500 companies implementing software tech stacks.”
Formation Of Apty
How did the idea for Apty come together? Dunthoori shared:
“Finding the spark for our company was a journey that began with a clear need. Before starting Apty, I was deeply involved in an enterprise software implementation business. It was there I gained firsthand insight into the high costs and complex challenges of deploying advanced software for various clients. More striking, however, was seeing the gap in user adoption rates—a critical factor that often led to disappointing returns on their hefty software investments.”
“Traditional methods of learning, development, and support were falling short in bridging this gap, offering little to enhance user engagement with the software. Recognizing this as a prime opportunity, I was inspired to pivot towards enhancing simple, effective end-user adoption of any enterprise software. After all, the true value of software lies not just in its features but in how effectively it’s utilized. We embarked on this mission to redefine software use, believing firmly that ‘it’s not the software, it’s how you’re using it’ that truly makes the difference—and we’re here to make that difference.”
Favorite Memory
What has been Dunthoori’s favorite memory working for the company so far? Dunthoori reflected:
“One of my standout moments at Apty has to be when we secured our first deal over $100K very early on in our journey. It was a game-changer, soaring past our previous sales records by 5X and truly putting us on the map. The team spirit was electric—everyone pitched in and pushed hard to make it happen. Closing that major deal with a leading US company was a collective win – validating the need and proof that our product added true value to global companies feeling the pain the most – and my favorite memory so far.”
Core Products
What are Apty’s core products and features? Dunthoori explained:
“Apty is the Digital Adoption Platform (DAP) that sits on top of any enterprise software to simplify, streamline, and optimize software
implementations, change management, and full user adoption, helping organizations maximize the value of their software investments. It provides interactive, in-app, and cross-application step-by-step guidance and tutorials to help users navigate
software seamlessly, which is particularly valuable for onboarding new employees.”
“DAPs offer contextual support, real-time assistance, and user analytics to identify pain points and optimize workflows. They help not only with software adoption but also with proper process adoption and ROI from software investments. By overcoming the culture of resistance through successful user adoption, Apty offers business transformation leaders a powerful DAP that accelerates value, streamlines change management, and enhances overall productivity.”
Challenges Faced
What challenges do you see with customers? Dunthoori acknowledged:
“The main complaint we see is that companies have installed software costing millions of dollars, yet their reporting is still inaccurate,
data is missing, and efficiency and productivity increases are not seen. This leads to another common challenge we see that has to do with data quality, which generally stems from entry errors, duplicate entries, integration problems, old information, missing information, or lack of understanding of processes, to name a few.”
“DAPs help to prevent data quality issues by streamlining data entry processes, positively enforcing process compliance through automated paths and process workflows, guiding users, reducing errors, ensuring consistency, and providing training. All of this ensures that data is accurate and reliable, ready to serve as a basis for the best decision-making.”
“With these challenges, CIOs use Apty as a pivotal tool for streamlining and optimizing tech stacks across their organizations,
appreciating its ability to improve user experiences across multiple applications. By implementing Apty, companies can reduce scope creep and SaaS sprawl, ensuring an efficient use of technology. The DAP’s ability to provide cross-application insights and analytics is valued for its contribution to making informed decisions on tech stack optimization. Furthermore, its seamless integration and user-friendly interface facilitate the adoption of digital tools, enhancing productivity and operational efficiency across the entire
organization.”
Evolution Of Apty’s Technology
How has Apty’s technology evolved since launching? Dunthoori noted:
“Apty’s technology has evolved significantly with the shift toward digital transformation and the increase of remote and hybrid work models. Apty’s strategic focus has been on enhancing its AI capabilities to meet the needs of this evolving landscape. The company’s efforts are aimed at expanding its market presence by leveraging our unique understanding of user behavior, business value metrics, and the challenges enterprises face in digital adoption. With the DAP market expected to reach nearly $4.6B by 2027, Apty is poised for significant growth, leveraging continuous innovation and our latest content creation and analytics dashboard releases that leapfrog over other DAPs in UX/UI experience.”
“To continue to navigate and thrive, Apty employs a suite of advanced technologies. The integration of Generative AI (GenAI) with its
“One Ask” feature and Natural Language Processing (NLP) facilitates enhanced support, allowing users to interact with the system in a more intuitive and efficient manner. This is complemented by the use of UX/UI analytics to refine customer experiences, ensuring that interfaces are user-friendly and meet users’ evolving needs. Apty’s adoption of AI and ML for UI detection and content maintenance streamlines workflows and optimizes the ROI for SaaS applications. The company’s deployment of Robotic Process Automation (RPA) for real-time error correction, Large Language Models (LLM) for policy compliance, and NLP for interpreting customer intentions,
collectively push the boundaries of automation and insight generation. These technological advancements underscore Apty’s commitment to improving the digital adoption process, optimizing operational efficiency, and enhancing the overall user experience.”
“Moreover, Apty emphasizes enforcing business process compliance by tracking user activities and goals. This capability extends beyond basic analytics, offering insights into how processes are followed, thus ensuring tasks are completed accurately and reducing human errors through input field validations and automated process walkthroughs. The DAP also aims to accelerate digital transformation strategies, enabling businesses to be more agile and responsive to changes.”
Significant Milestones
What have been some of the company’s most significant milestones or achievements? Dunthoori cited:
“In 2023, Apty was named in Built In’s 2023 Best Places to Work Awards, and in 2020, the company raised $5.4 million in post-seed
funding. We’ve also been so thrilled to see success stories from our customers – whether it’s understanding the use of software better, improving productivity, or saving money.”
Customer Success Stories
After asking Dunthoori about customer success stories, he highlighted:
“A major US airline (full case study here) faced challenges in adopting Clarity PPM for engineering project management, leading to inefficiencies and data-entry errors. By implementing Apty, the airline significantly improved productivity and efficiency, reducing project authoring and approval time by more than half, and cutting down support tickets and training time. Apty’s real-time guidance
and validation features also ensured compliance with regulatory requirements, resulting in a 3X increase in employee productivity and an 80 percent reduction in support tickets.”
“Mary Kay (full case study here), a global beauty products direct-selling company, leveraged Apty’s digital adoption platform to streamline onboarding and training for over 3 million global representatives. By deploying Apty on Salesforce Community and Commerce pages, Mary Kay was able to offer personalized training in 15 languages across 24 countries, significantly reducing internal support tickets and enhancing customer experience. This initiative led to improved sales results and increased productivity, allowing
Mary Kay to focus on core business tasks more efficiently.”
“For more success stories and case studies, you can visit the Apty case study page on our website: https://www.apty.io/case-study/.”
Differentiation From The Competition
What differentiates the company from its competition? Dunthoori affirmed:
“Apty sets itself apart from its competitors through several distinct advantages highlighted by leading market analysts and customer
feedback platforms. One key differentiator is its recognition by industry experts for its comprehensive capabilities and innovative approach to facilitating digital transformation across organizations. Apty has been acknowledged for its robust features, including advanced analytics, user-friendly design, and the ability to streamline complex digital processes.
The platform’s unique approach not only addresses the immediate challenges of digital adoption but also positions organizations for long-term success in digital transformation.”
“Additionally, Apty also stands out from its competitors by its rapid implementation time, as noted by users on the G2 platform. Known and recognized for its ease of use, ease of implementation, and customer service reviews, Apty has been recognized as the fastest in implementation among digital adoption platforms. This award was a result of Apty’s efficiency and the immediate impact it can have on operational productivity and digital change initiatives. By enabling organizations to swiftly implement and leverage the
full suite of its digital solutions, Apty enhances the overall value delivered to employees, leadership, and the broader organizational ecosystem. This rapid deployment capability, combined with its recognized effectiveness, positions Apty as a leader in the DAP market.”
Future Company Goals
What are some of the company’s future goals? Dunthoori concluded:
“Apty’s goal is to ultimately enhance and improve software value for its customers through advanced use of DAPs. It aims to improve
software value for companies and streamline onboarding and training for new hires – employees have so many responsibilities and daily tasks, understanding how to use a software product should not be time-consuming or something they need to worry about – and reduce data entry errors. We are determined to continue our direction to prioritize innovation, focusing on offering advanced
value metrics that go beyond surface-level analytics to diagnose and prescribe solutions for the root issues leading to unfulfilled software value. This approach enables companies to identify inefficiencies and obstacles within their digital adoption processes, ensuring maximized software utilization and digital transformation success.”
“Additionally, Apty is set to revolutionize the conventional approach to change management, focusing on delivering easier, faster, and enhanced value not just for employees and leadership, but also in terms of software utilization. Recognizing the rapid push towards digital transformation often results in a significant skill gap, Apty’s mission is to bridge this divide, ensuring that the full potential of software investments is realized. By facilitating a smoother transition during digital change initiatives, Apty aims to accelerate the scaling of companies, making digital adoption more seamless and effective across the board.”
