Archive has closed a strategic funding round to expand its AI-native creator marketing platform as more consumer and AI companies use creators as a core customer acquisition channel. The round was led by Anti Fund, founded by Jake and Logan Paul and Geoffrey Woo, and Florida Funders. Battery Ventures, Stripe, Tiger Global, Lux Capital and Human Capital also participated, along with more than 50 founders and executives from the technology and consumer industries.
The San Francisco-based company said it has also recently signed two seven-figure enterprise contracts with global consumer brands.
Archive provides brands with social listening and creator campaign management tools built on an AI system that analyzes short-form video across platforms including TikTok, Instagram and YouTube.
Its social listening technology is designed to identify tagged, untagged and disappearing content while providing insights into what is working for brands and their competitors.
The platform also manages creator marketing campaigns from creator discovery through campaign execution and can turn high-performing creator content into paid partnership advertising.
More than 1,000 brands currently use Archive, including L’Oreal, DoorDash and Pinterest.
The company said two of the largest AI labs now run their creator marketing programs on Archive, reflecting increasing use of creator-led marketing among AI companies seeking to demonstrate products and educate prospective users.
Archive processes tens of millions of videos each day and says its platform captures significantly more relevant creator content than competing tools.
The company sees creator marketing increasingly evolving into an advertising channel that can be managed at scale in a similar way to paid digital media.
Archive was founded in 2021 by Paul Benigeri and Geoffrey Woo.
KEY QUOTES:
“We hear it from every founder we back: growing is harder than building. The fastest-growing AI companies in our portfolio have made creators their number one channel, and Archive is the machine behind it. This is exactly the kind of company we started Anti Fund to bet on.”
Jake Paul, Co-Founder of Anti Fund
“At Ketone-IQ, the brand I co-founded and Paul helped scale past a $40 million revenue run rate, creator marketing was one of our biggest growth drivers and the most painful thing we ran. We were reviewing thousands of videos by hand, chasing content that expired in 24 hours, and still missing half of it. The results were amazing, but the manual work behind them was brutal. So, we built the tool we wished we had.”
Geoffrey Woo, Co-Founder of Archive
“Every brand will eventually run thousands of creator relationships the way they run paid media today. We think creator marketing becomes the next great advertising platform, and AI companies are already leaning on it as their top growth channel. Word of mouth becomes something you can operate at scale. We are seeing it happen in real time, and there is a lot more coming.”
Paul Benigeri, Co-Founder and CEO of Archive
