ArcSpan, a publisher-first monetization platform, has raised $5.2 million in a Seed Extension round to support its mission of helping digital publishers maximize revenue by transforming first-party data into high-performance audience solutions.
Backed by new and existing investors, this funding underscores the industry’s demand for publisher-centric data platforms that offer audience segmentation, content intelligence, and monetization tools, particularly as the industry transitions beyond third-party cookies.
Since launching the ArcSpan AMS platform in 2023, the company has partnered with major media and SSPs to streamline data-to-demand processes. And the platform’s Triple-A Framework simplifies harnessing first-party data to drive premium yield. With this funding, ArcSpan plans to expand its teams and deepen integrations across the advertising ecosystem.
How the funding will be used: ArcSpan will utilize the funds to accelerate the development of new products, including Audience Builder 3.0 for real-time segmentation, PMP Activation Hub for deal packaging, and QualityCloud for ad quality scoring.
KEY QUOTES:
“Publishers are sitting on powerful audience signals but lack the tools to efficiently activate and monetize them. This investment enables us to fast-track our AI development and scale new capabilities like contextual quality scoring, audience curation, and turnkey PMP activation, all while putting publisher control at the center.”
Art Muldoon, Co-Founder and CEO of ArcSpan
“We believe ArcSpan is solving one of the most pressing problems in digital media – how to enable scalable, high-fidelity targeting and monetization of publisher audiences and first-party data signals for advertiser outcomes. Their vision, expertise, and traction in the market made this a compelling investment.”
Al Muzaurieta, Co-Founder at Good Apple
