Articore, the company behind global creator marketplaces Redbubble and TeePublic, announced it has completed the acquisition of India-based print-on-demand creator marketplace Frankly Wearing. Financial terms of the transaction were not disclosed.
The acquisition gives Articore expanded access to India’s rapidly growing creator economy and a print-on-demand market valued at more than $1 billion. The company said the deal combines Frankly Wearing’s local market expertise with Articore’s global marketplace infrastructure and fulfillment capabilities.
Articore said the acquisition will also accelerate its technology roadmap while establishing an engineering presence in India. The company noted that the transaction represents the first step toward building a Global Capability Centre designed to support long-term product development and operational efficiency initiatives.
Articore operates creator marketplaces Redbubble and TeePublic, where more than 10,000 new designs are uploaded daily by independent artists across more than 100 countries. The company said more than 250 million products have been shipped through the marketplaces, generating approximately $3.2 billion in cumulative revenue. Across its platforms, including Redbubble, TeePublic, Frankly Wearing, and Dashery, Articore supports more than three million creators and approximately 75 million unique designs.
Frankly Wearing was described as delivering consistent high double-digit growth while remaining cash flow positive.
Founded in 2006 as Redbubble, ASX-listed Articore operates multiple online creator marketplaces focused on apparel, stationery, home goods, bags, wall art, and other print-on-demand merchandise categories.
KEY QUOTES:
“The Frankly Wearing acquisition accelerates our technology roadmap and opens a significant new market. With Frankly Wearing’s local expertise combined with Articore’s global marketplace scale and third-party fulfilment network, we are well-positioned to capture a meaningful share of one of the world’s largest, growing markets.”
Vivek Kumar, CEO, Articore
