Berlin-based Asana Rebel is a digital yoga startup company that has raised $17.4 million in funding, according to VentureBeat. Several existing investors such as High-Tech Gründerfonds also participated in this round of funding. With this round of funding, Asana Rebel plans to expand into additional markets such as the US.
“Our mission is to create highly engaging health and fitness experiences,” said Asana Rebel co-founder Robin Pratap via VentureBeat. “In addition to focusing on the expansion into the U.S. market, the new funding will be mainly invested in the team with a special focus on product, data, and tech roles.”
Asana Rebel features virtual yoga workouts through its mobile app. One free workout is provided per day, but premium accounts offer unlimited access. Asana Rebel’s virtual workouts include programs that cover strength training, fat burning, and flexibility. The subscription price starts at $5 per month and there is a 7-day free trial available. Asana Rebel’s app has been downloaded over 8 million times since launching two and a half years ago.
“Asana Rebel is revolutionizing the fitness industry,” Greycroft partner Dylan Pearce said. “The company has created a very impressive product that is improving the lives of millions of people.”
The digital fitness market has been heating up lately. Several weeks ago, Peloton raised $550 million in Series F funding at a valuation of $4 billion. Mirror, a company that has built an in-home device that looks like a mirror and brings on-demand fitness classes into the living room, also raised $13 million in funding back in February. Plus workout app company Aaptiv raised $38 million in November 2017.