Ascerta has raised $18 million in Series A funding, led by Dell Technologies Capital, while announcing its rebrand from Pay-i and expansion into Enterprise AI Management. Hitachi Ventures, BGV, Wipro Ventures and previous investors also participated, bringing total funding to $22.9 million.
Ascerta gives CIOs, CFOs and AI leaders a platform for understanding the cost, adoption and business value of AI throughout their organizations.
The company was founded in 2024 by Microsoft veterans David Tepper, Doron Holan and Erik Winters. It emerged from stealth as Pay-i in May 2025 with a $4.9 million seed round focused primarily on AI cost management.
Ascerta has since expanded to analyze adoption, agent activity and business outcomes. Its products include Atlas for AI value and ROI, Forge for coding-agent productivity and Convoy for organizations managing their own AI capacity.
Customers include Atos and Wipro. Ascerta said its platform has improved AI initiative ROI by 47%, reduced agent launch times by 24% and reduced wasted AI spending by 86% across customers.
KEY QUOTES:
“The market is full of meaningless vanity metrics. Companies are counting tokens, lines of generated code, and agent runs, struggling to derive the impact AI has on their business. We built Ascerta to cut through the noise and give organizations the means to win in the AI-era. That means insights specific to their business, people, and use cases. That means purpose-built tools to prevent waste and aggressively optimize for value. Ascerta is a guide through one of the most pivotal eras of transformation in history.”
David Tepper, CEO and Co-Founder of Ascerta
“At Atos, our Sovereign Agentic Studios operating model is built on moving agentic AI from pilot to production at global scale. That requires measurable business value, not just technical capability. Ascerta has been instrumental in delivering on that promise, giving us the visibility and control we need to scale AI initiatives with confidence.”
Florin Rotar, Group CTO and Chief AI Officer at Atos
“Ascerta is building the system of record for AI value creation. Most enterprises are moving beyond broad AI experimentation and focusing their investments on what delivers measurable business value. David and the Ascerta team are giving leaders the visibility and rigor they need to understand what’s working, optimize spending and scale their most successful AI initiatives. We’re excited to partner with Ascerta as they define the Enterprise AI Management category.”
Raman Khanna, Managing Director at Dell Technologies Capital
