Atlantic Packaging, the largest privately held industrial packaging company in North America, has launched New Earth Ventures, a dedicated innovation and investment arm focused on building technology-forward packaging and supply chain solutions. The announcement was made by Wes Carter, President of Atlantic Packaging and General Partner of New Earth Ventures.
New Earth Ventures will focus on a combined addressable market exceeding $500 billion, spanning alternative packaging materials, packaging automation solutions and supply chain AI tools. The venture arm’s investment strategy centers on three areas: packaging intelligence, supply chain optimization and next-generation materials.
The firm is led by Managing Partner Matt Saunders, a seasoned investor with expertise across alternative packaging materials, supply chain optimization and the U.S. energy transition. New Earth Ventures is launching with strategic support from the Minderoo Foundation and Hula Fund, and has already built relationships with companies including Specright, Forest and Sway.
Atlantic Packaging brings an 80-year track record and deep customer relationships across Fortune 1000 enterprises. New Earth Ventures portfolio companies gain access to Atlantic’s industry expertise, customer ecosystem and operational infrastructure.
KEY QUOTES:
“We launched New Earth Ventures because packaging is one of the most essential and overlooked opportunities in the global economy. Brands are under real pressure right now — costs are up, supply chains are uncertain, and the impact of packaging on the global environment is accelerating.”
Wes Carter, President, Atlantic Packaging
“Startups require more than capital. They need deep industry expertise and a clear path to market with the right customers. Our model delivers that. By blending the rigor of venture capital with the operational strength of an established major packaging company, we are well-positioned to reinvent global supply chains.”
Matt Saunders, Managing Partner, New Earth Ventures
