Atlassian has announced a definitive agreement to acquire DX, a leading provider of engineering intelligence solutions, marking a significant step in the company’s mission to help over 300,000 customers optimize software delivery in the age of AI.
For over two decades, Atlassian has been recognized for developing tools that empower teams to collaborate and innovate more effectively. The company’s System of Work—spanning products such as Jira, Bitbucket, Compass, and Rovo Dev—connects business and technology teams to streamline workflows. With the addition of DX, Atlassian aims to give customers the ability to measure, benchmark, and improve engineering performance using real-time data and AI-driven insights.
The acquisition comes as enterprises increasingly invest in AI to accelerate research and development. Yet many leaders are now asking whether those investments are truly driving better outcomes. DX provides answers by helping engineering leaders measure AI’s impact, understand developer productivity, and identify where technology investments yield the highest returns.
DX currently supports over 350 enterprises, including Pfizer, Pinterest, and Xero, by providing visibility into the entire software development lifecycle. Its platform combines qualitative feedback with quantitative performance data to identify bottlenecks, assess the impact of AI adoption, and optimize overall developer workflow.
Integrating DX into Atlassian’s platform will provide customers with new capabilities such as measuring AI adoption and its tangible effects on productivity. The combination also delivers a comprehensive view of developer experience through both data and feedback, allowing organizations to better understand where the flow breaks down. Additionally, DX’s real-time insights into team performance and system health will help engineering leaders identify bottlenecks and prioritize future investments more effectively.
For developers, the integration promises less friction and greater flow. For engineering leaders, it means more clarity and confidence in managing complex development pipelines. For organizations, it ensures AI and software investments are driving measurable results.
By joining forces, Atlassian and DX will empower hundreds of thousands of software teams to amplify their impact, enhance collaboration, and turn technology into a competitive advantage.
