Atlassian Launches New Software Tiers

By Amit Chowdhry ● September 9, 2019
  • Australian enterprise software company Atlassian announced it is launching several new free tiers of its software

Australian enterprise software company Atlassian has announced it is making a major shift in the way it sells its products. Atlassian is going to introduce multiple tiers of its work flow products in order to entice more corporate customers. These changes were announced at the TC Sessions: Enterprise event by Atlassian co-founder / co-CEO Scott Farquhar.

For example, Atlassian will be offering discounted versions of its premium products Jira and Confluence based on the number of users.

Atlassian is launching four new pricing plans ranging from a premium tier with features built for large businesses like unlimited cloud storage and support to a free tier with basic versions of its tools.

Free versions will be added to Jira Software, Confluence, Jira Service Desk, and Jira Core. And these products will be joining Atlassian’s Trello, Bitbucket, and Opsgenie — which also offer free versions.

Atlassian’s premium products will also offer customers greater data control and security. For the security features, Atlassian is partnering with McAfee and Bitglass.

And Atlassian is also going to be enhancing Atlassian Access, which enables visibility and security across all Atlassian accounts and products at a company. Plus Atlassian is creating a new Cloud Migration Assistant that helps companies migrate their existing Atlassian products to the cloud.

Access will now support single sign-on with Google Cloud Identity and Microsoft Active Directory Federation Services.

According to Bloomberg, free plans will be offered for small teams. And educational and non-profit organizations will be able to receive discounted rates.

Atlassian head of product Anutthara Bharadwaj pointed out that the company has been shifting more towards a cloud model. This is a fundamental shift from building products that were built for being run on a company’s private data centers. Bharadwaj told Business Insider that over 90% of Atlassian’s customers are choosing cloud products.

And Atlassian VP of Marketing (Enterprise Cloud, Platform, and Ecosystem) Harsh Jawharkar told TechCrunch that many of the company’s larger customers are more comfortable with the idea of switching to the cloud.

Atlassian recently hit more than $1 billion in annual revenue for the first time by reporting $1.21 for the fiscal year ended June 30.

“Ninety percent of new customers at Atlassian begin their relationship with Atlassian with a cloud product,” said Atlassian’s president Jay Simons via Bloomberg. “As that’s increased, we’ve heard more requests for the types of platform and capability that larger enterprise customers want to see. The driver is just letting customers pick and choose what they want out of the product.”