Atomic, a market leader in growing account primacy and enabling financial connectivity that drives action, announced a $10 million strategic investment with participation from Capital One Ventures, Citi Ventures, and F.N.B. Corporation. This funding round affirms Atomic’s position as a trusted partner for financial services across various use cases. And the funding will be used to further innovation and expansion.
The company currently works with 8 of the top 10 financial institutions and many of the leading fintech firms to deliver solutions around payroll connectivity, payment switching, bill management, and authentication. And these products help Atomic’s clients to innovate and compete in an evolving financial landscape and deliver secure and seamless experiences to consumers. The funding will support Atomic’s growth across these solution areas and expansion into new products.
While focusing on driving account primacy, Atomic builds solutions that help financial institutions deepen consumer relationships. F.N.B. – along with other financial institutions – sought tools for driving account primacy through direct deposit growth, savings, and engagement, leading them to work with Atomic. By utilizing Atomic’s technology, financial institutions can lower acquisition costs, increase lifetime value, and become the primary financial hub for their users.
KEY QUOTES:
“We’re excited to have these industry leaders join us on our mission to champion upward financial mobility. Together, we’re building the infrastructure that will drive the next generation of financial products and unlock deposit growth, as well as improved experiences for our customers and the customers that work with them.”
– Jordan Wright, Co-founder and CEO of Atomic
“We invested in Atomic to support a stellar management team and an innovative service that facilitates financial connectivity for consumers.”
– Nathan Krishamurthy, Managing Vice President, Capital One Ventures
“We’re excited to invest in Atomic, a company that is redefining financial connectivity and account primacy solutions. We believe Atomic’s technology has the potential to create more seamless, secure, and accessible financial experiences.”
– Jeff Flynn, Director at Citi Ventures
“Through our omnichannel Clicks-to-Bricks strategy and eStore, FNB is driven to remain a banking industry leader in client engagement and innovation. We will continue to invest in and develop creative technology solutions that bring the full array of banking products and services to our digital platform and branch system. Our investment in Atomic is another investment in the future of banking. By integrating their solutions with eStore, we can offer our customers more personalized, real-time financial services that meet their needs in today’s fast-paced world.”
– Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and its banking subsidiary, First National Bank
