Atomic has raised $12.5 million in Series A funding, led by Klass Capital and Madrona, to expand its AI-native supply chain planning platform into a broader operating control system for physical goods companies.
Atomic was founded by Michael Rossiter, Neal Suidan and Jeff Goodrich, who previously led sales and operations planning and related planning functions at Tesla during the Model 3 ramp.
The company’s platform connects corporate objectives with daily decisions involving inventory, purchasing, production and movement of goods. Atomic can be deployed alongside existing ERP systems rather than requiring customers to replace their existing infrastructure.
For DoorDash’s DashMart business, Atomic now automates 90% of purchasing across hundreds of locations. Good Chop, HelloFresh’s meat subscription business, used Atomic to reduce inventory from eight or nine weeks to four while more than doubling revenue.
Atomic’s Nucleus AI agent platform is also being used for S&OP preparation, inventory questions and supply-risk analysis. The financing will support platform expansion and larger enterprise deployments.
KEY QUOTES:
“Most companies can’t justify building the kind of planning engineering team we had at Tesla. They’re still running critical parts of their business through legacy software, hundreds of spreadsheets and individual heroics. Atomic gives them that capability as a product.”
Michael Rossiter, Co-Founder and CEO of Atomic
“Atomic has helped us plan and manage inventory more proactively, so we can maintain high service levels for consumers even in times of disruption. Turning a forecast into the right purchase at the right site takes operating judgment we’ve built over years. What to carry where, how to substitute when a supplier misses. Atomic is how we apply that judgment across our network every day.”
Nick Palefsky, Director of New Business Verticals at DoorDash
“Atomic helped us keep inventory under control as we expanded the business. It’s the core engine we use to plan supply and place purchase orders.”
Seb Tron, President of Good Chop
“We’ve never heard customers talk about a software vendor the way they talk about Atomic. They trust it with daily operating decisions and are asking for more.”
Daniel Klass, Founder and Managing Partner of Klass Capital
“We backed Atomic at the seed because the founders had lived this problem at Tesla. A year and a half later, their platform runs daily purchasing across DoorDash’s DashMart network. Most enterprise AI stops at a recommendation. Atomic acts on the plan and shows its work. We’re pleased to co-lead this round and join the board.”
Matt McIlwain, Managing Director of Madrona
“Michael, Neal and Jeff helped build the system that allowed Tesla to operate at a scale and speed that traditional supply chain software simply wasn’t designed for. What gets us excited about Atomic was the opportunity to take what they learned solving one of the hardest supply chain problems in the world and turn it into something any company can use. AI now makes it possible to give companies not just better forecasts, but a system that can actually make and execute decisions.”
Jon McNeill, Co-Founder and CEO of DVx Ventures and Former President of Tesla
