AT&T (T) Launches Nationwide Location-Based Routing With Intrado

By Amit Chowdhry • May 10, 2022
  • AT&T Inc. (NYSE: T) has become the first carrier to launch location-based routing to automatically transmit wireless 9-1-1 calls to the appropriate call centers on a nationwide basis. These are the details.

AT&T Inc. (NYSE: T) has become the first carrier to launch location-based routing to automatically transmit wireless 9-1-1 calls to the appropriate 9-1-1 call centers on a nationwide basis. And through this new “Locate Before Route” feature from Intrado, AT&T can quickly and more accurately identify where a wireless 9-1-1 call is coming from using device GPS and hybrid information to route the call to the correct 9-1-1 call center – also known as public safety answering point or PSAP.

Through location-based routing, a device can be located and routed within 50 meters of the device location. Prior to the launch, wireless 9-1-1 calls were routed based on the location of cell towers, which can cover up to a 10-mile radius. And this can cause delays in emergency response, especially when a call is made within PSAP border areas where state, county, or city boundaries overlap.

The nationwide rollout has started and is now available in Alaska, Colorado, Hawaii, Idaho, Montana, Oregon, Washington, Wyoming, Kansas, Illinois, Iowa, Minnesota, North Dakota, Missouri, Nebraska, South Dakota, and Guam. And additional regions will be rolled out over the next several weeks. The nationwide rollout is scheduled to be completed by the end of June 2022.

This is important since 68% of adults don’t have a landline in their homes. And when AT&T worked with the FCC to establish the first 9-1-1 systems over 50 years ago, communication technology was drastically different with landline phones dominating the market. Now 80% of 9-1-1 calls come from a mobile device.

With the rapid growth of wireless connections and mobile 9-1-1 calls, AT&T is deploying this public safety network feature so that when an emergency happens, the public has the same fast, accurate and reliable connection to PSAPs, whether they’re calling from their mobile device or a landline phone. This is especially crucial in an emergency when lives are on the line.

AT&T is also the only public safety carrier with “FirstNet, Built with AT&T” to deliver end-to-end emergency communication solutions to support the public safety community. And AT&T is the market leader in the U.S. with NextGen 9-1-1 solutions that are critical to keeping communities safe and helping save lives. For 3 consecutive years, AT&T has been recognized by Frost & Sullivan with the Market Leadership Award for U.S. NextGen 9-1-1 Services.

KEY QUOTES:

“We share a busy border with King County and are thrilled with the significant decrease in 9-1-1 transfers. We know that 9-1-1 transfers delay emergency response and the winner here is our community. We very much appreciate the public-private partnership between our agency, AT&T and Intrado that allowed us to be the first in the nation to implement this new routing technology.”

– Kurt Mills, Executive Director, Snohomish County 911

“Providing our customers with reliable connectivity and high-quality service on America’s largest wireless network is what we strive for everyday at AT&T. Launching this industry-leading public safety solution allows us to ultimately help improve the connections and efficiency for our wireless customers by offering more accurate service when making emergency calls.”

– Chris Sambar, EVP, AT&T Network

“Location-based routing is a significant accomplishment for public safety. I’m proud of our collaboration with AT&T and look forward to continued innovation with them as we combine our technologies for the benefit of public safety – doing the right thing for the right reasons.”

– Jeff Robertson, President, Intrado Life & Safety