Attention announced that it has raised $30 million in Series B funding to expand its AI platform for revenue teams. The funding round was led by RTP Global, with participation from returning investors Aglaé Ventures, Eniac, and Alven. New investor Linea Ventures also joined the round, along with a group of angel investors from Attention’s customer base.
Attention said the new funding will be used to expand its agentic offering and move further upmarket into enterprise revenue organizations. The company’s platform is designed to go beyond recording and summarizing sales calls by taking follow-up actions, updating CRM systems, and running next steps across revenue workflows.
The company said its approach creates a closed-loop system because the platform can connect actions it takes to resulting business outcomes. This allows revenue teams to see how the software is affecting performance rather than only using AI for call summaries or notes.
Attention is currently running more than 20 million agent actions per month for customers. The company said annual recurring revenue has grown 4x year over year, while average contract value has increased 10x over the past two years as the platform has moved further into enterprise use cases.
The company now serves more than 500 customers, including Abridge, Scale, Lovable, Preply, and BambooHR.
Attention said customers are using the platform to improve revenue operations, forecasting, coaching, and sales execution. Abridge reported 5x coaching efficiency while its sales organization grew 4x. Unify improved its win rate by 40%, and Certificial reduced its forecasting margin of error from 15% to 5%.
The next phase of Attention’s product roadmap includes an autonomous action engine that identifies each sales representative’s highest-impact next moves, ranks them by likely revenue impact, executes approved actions, and learns from the outcome of every action it takes.
Attention was founded at the end of 2021 by Anis Bennaceur and Matthias Wickenburg, who had previously been competitors through startups they had co-founded. The company was built around the shift toward large language models and their potential to transform revenue workflows.
The round also included angel investments from leaders at companies that use Attention, including Preply co-founder and CEO Kirill Bigai, Pavilion CEO Sam Jacobs, and executives at Engine, Abridge, and Scale AI.
KEY QUOTES:
“Attention serves as a fundamental operating layer across our go-to-market. It’s one of those win-win-win solutions — a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene.”
Jeremy von Halle, VP of Revenue Operations at Abridge
“The simplest way I describe Attention is that we automate smarter work for sales teams over time. Most software in this space watches the call and writes up what happened. We take the next best action, and because we take it, we can see what actually worked and didn’t, and get smarter every time we do.”
Anis Bennaceur, Co-Founder and CEO of Attention
