London-Based Consumer Growth Platform Attest Secures $16 Million

By Dan Anderson ● April 15, 2019

Photo Credit: Attest

London-based consumer growth platform company Attest has raised $16 million in Series-A funding to accelerate growth. This round of funding was led by New Enterprise Associates (NEA). Existing investors Oxford Capital and Episode 1 Ventures also participated in this round. In conjunction with this round, NEA Principal Crystal Huang is joining the Attest board of directors.

Attest’s consumer growth platform enables companies to engage with more than 100 million consumers across 80 countries in as little as 90 seconds. And the platform is used by consumer businesses to learn, measure, and grow across ideas, departments, and teams.

“Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations – however 99% of the questions businesses would love to explore go unanswered. Attest is designed to solve that, replacing the guesswork with facts, for all consumer businesses everywhere,” said Attest founder and CEO Jeremy King. “Our team is so excited to work with NEA and their global scale. NEA share our vision for helping consumer businesses discover predictable, repeatable growth by enabling anyone to get much closer to consumers and real inputs than has ever been possible before.”

“We’ve been exploring innovations within the consumer growth and insights space for a while,” added Huang. “The traditional research market is worth $76 Billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights. Attest has a tremendous vision, thoughtful culture, ambitious team and impressive traction, which puts them in a position to accelerate the delivery and adoption of a category-defining and market-expanding platform. Our investment in Attest also reflects our enthusiasm for the UK tech ecosystem and eagerness to continue investing in this region going forward.”

This round of funding comes on the heels of Attest seeing rapid growth over the last year. Recurring revenues for the company climbed 1,800% across 2018. And Attest’s team more than doubled in size from 20 to over 50. Plus the company expanded its client rosters with brands like Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery, and Transferwise. And this funding round will accelerate Attest’s growth in North America with the opening of a new office in New York as it expands engineering, product, and design teams to deliver more intuitive and predictive insights.

“Attest gives us agility and empowerment, bringing the consumer and people in the organization doing the work together in a faster, more direct and intuitive way than our traditional ways of doing things. Attest is a catalyst for changing the culture of our company,” explained Discovery chief of staff EMEA Jamie Cooke.