Luxury automaker Audi has launched a new subscription service, which allows users to swap vehicles twice per month. This may be appealing for people who do not want to buy or lease an Audi but want to be able to drive one around.
The subscription service is called Audi Select and it launched in the Dallas-Fort Worth area this past week.
The monthly price of Audi Select is $1,395. And Audi Select subscribers will be able to select from vehicles such as the Audi A4, Audi Q7 SUV, Audi A5 Cabriolet, Audi Q5 SUV, and the Audi S5 Coupe.
And Audi Select subscribers can choose between having vehicles delivered to their homes or an option to pick it up from a local dealership.
“Audi is building an ecosystem that will allow consumers to access the brand how they want, when they want, and where they want,” said Audi of American president Scott Keogh. “Working closely with our dealer network in the Dallas area, Audi select is an important next step in offering customers premium mobility solutions with the options and flexibility that fit their lives.”
The subscription also includes insurance coverage, maintenance, roadside assistance, and unlimited mileage. And it also includes two complimentary days of Silverware rentals per month — which is available in 24 markets like Chicago, Miami, and LA.
According to The Verge, Audi previously tested an “Audi on demand” subscription service in San Francisco, which allowed subscribers to rent a vehicle on a per-day basis. There are several other automakers that have similar subscription services like Porsche ($2,000 per month), Mercedes-Benz ($1,095 per month), BMW ($2,000 per month), and Jaguar Land Rover (£910 per month) and Volvo ($600 per month). Volvo’s subscription program just has access to one vehicle, which XC40 SUV.