Aura: $140 Million (Series G) Raised For AI-Based Safety Solutions

By Amit Chowdhry • Mar 24, 2025

Aura, a leading AI-based online safety solution for individuals and families, announced its Series G funding round closing. Ten Eleven Ventures and Madrone Capital led the round, which included new investor AT&T Ventures. Existing investors Accel, Warburg Pincus, and General Catalyst also participated.

The funding round marks Aura’s first funding round following its separation from Pango Group via a free spinoff. The newly independent Aura raised $140 million in equity and debt at a valuation of $1.6 billion.

During a time when families are overwhelmed by the time, effort and cost it takes to keep themselves safe online, Aura is uniquely positioned to win. Created from the ground up to deliver personalized insights and protection with Aura Intelligence (AI), Aura solves the problems that put every member of the family at risk. 

Aura’s intuitive and all-in-one product offers robust capabilities, including device security, scam and fraud protection, child safety features like cyberbullying and online predator alerts and identity theft protection– all orchestrated and automated by AI. And with its differentiated offering, Aura has seen soaring consumer demand, which drove about 50 percent GAAP revenue growth year-over-year last year.

This funding round will enable Aura to continue innovating, with more intelligent safety features in development and on the roadmap for general availability later this year.

This marks Aura’s first funding round since its separation from Pango Group (now Point Wild) in May 2024, creating two independent companies. Previously, the combined companies were valued at $2.5 billion. This announcement implies that the combined valuation of Aura and Point Wild would be $3.3 billion.

KEY QUOTES:

“We are seeing tremendous momentum in the business and today’s funding announcement will enable Aura to extend our leadership in AI-powered features that not only keep families safe but help them thrive in an increasingly connected world.”

– Hari Ravichandran, founder and CEO of Aura

“Aura’s innovative and comprehensive approach to online digital health and safety clearly positions it as a leader in protecting families in our increasingly connected world. At Ten Eleven Ventures, we quickly recognized the significant value that Aura’s integrated, purpose-built suite of digital wellness products can provide to families, rather than just focusing on individuals or isolated devices. We are excited and proud to support Aura’s vision of delivering genuine digital wellness and peace of mind to consumers and their loved ones.”

– Alex Doll, Founder and General Partner of Ten Eleven Ventures