Aurasell has emerged from stealth with a bold vision and $30 million in seed funding to launch the world’s first AI-native CRM platform. Backed by N47, Menlo Ventures, and Unusual Ventures, the company aims to redefine go-to-market (GTM) software for the agentic era.
Founded by Jason Eubanks and Srinivas Bandi—veterans of VMware, Nutanix, Meraki, Twilio, and Harness—Aurasell is tackling one of the most persistent pain points in enterprise sales: tool sprawl. Traditional CRM systems have become bloated and fragmented, forcing GTM teams to rely on a patchwork of disconnected products.
Aurasell’s unified platform replaces over a dozen tools with intelligent automation that spans the entire sales cycle—from contact to contract. The company’s enriched data model integrates customer profiles, buyer personas, account research, forecasting, conversation intelligence, and personalized outreach into a single interface. The platform enables human reps and AI agents to collaborate seamlessly, driving efficiency and precision across every touchpoint.
With the funding, Aurasell plans to accelerate product development and onboard early customers looking to escape the limitations of traditional GTM stacks. The company’s launch signals a new chapter in enterprise software—one where intelligence is built-in, not bolted on.
KEY QUOTES:
“Today’s CROs have been turned into CIOs, forced to wrangle with software that is anything but modern. Legacy systems of record are unwieldy, expensive, and require ecosystems of fragmented tools to be built on top of CRMs. These outdated frameworks aren’t built for the present, let alone the future. Aurasell is an AI-native platform born out of necessity.”
Jason Eubanks, CEO and founder of Aurasell
“When Jason and Srinivas approached us with their vision for Aurasell, we saw an opportunity to rethink CRM from first principles in the AI era. While established players are retrofitting AI into decades-old architectures, these builders are starting fresh with a clean sheet approach. It’s about reimagining how sales teams will work when AI is native to every interaction. We made this founding investment because we believe the timing is right and Jason and Srinivas have the experience to build something that makes current CRM systems feel like relics. We’re excited to support them from day one.”
Lak Ananth, CEO and managing partner at N47
