Aurasell builds AI-driven sales intelligence tools that help companies identify high-intent buyers, automate outreach, and accelerate revenue growth. Pulse 2.0 interviewed Aurasell co-founder and CEO Jason Eubanks to gain a deeper understanding of the company.
Jason Eubanks’ Background
Could you tell me more about your background? Eubanks said:
“I’ve spent more than 20 years building and scaling GTM teams across some of the fastest-growing companies in enterprise software. Most recently, I served as Chief Revenue Officer at Harness, where I helped take the company from $1M to $100M+ in five years. Before that, I was CRO at Markforged prior to their IPO in 2019, and prior to that I was VP of global field sales, services, and alliances at Twilio, where I helped fuel the explosive growth that led to the company’s multi-billion-dollar IPO in 2016. Before Twilio, I led Global Enterprise Sales for over 4 years at Meraki pre and post acquisition by Cisco as we scaled from $17M to $600M. The opportunity to build and lead across these start-up experiences offered a firsthand look at how reducing GTM friction can unlock real growth.”
“Earlier in my career, I held leadership roles at BMC Software and CA Technologies spanning technical architecture, services, pre-sales, sales and leadership functions.”
“Across every one of those roles, I saw the same problem drag teams down: the GTM stack was ballooning, the workflows were getting more fragmented, and sellers were spending less and less time actually selling. That pain, experienced firsthand for two decades, is exactly why I started Aurasell. We are on a mission to unleash the productivity of GTM teams and make selling more human. In order to deliver on that mission we are moving GTM teams out of the era of legacy frameworks, eliminating tool sprawl and moving GTM teams into the era of intelligence.”
Formation Of The Company
How did the idea for the company come together? Eubanks shared:
“The spark was simple: the GTM stack is broken. Teams are drowning under dozens of disconnected tools, each solving one slice of the workflow but creating more manual work overall. When AI arrived, incumbents bolted it on like a decorative feature instead of rethinking their foundation. We saw a once-in-a-generation chance to rebuild the entire GTM workflow around unified data, contextual awareness, and agentic automation. We weren’t interested in adding AI to CRM; we were interested in reinventing the system through first principles with an AI-native architecture.”
Favorite Memory
What has been your favorite memory working for the company so far? Eubanks reflected:
“My favorite moment was watching our early customers have that ‘wow’ moment in a demo where they are smiling ear to ear and then watching them rip out half a dozen different tools and replace them with Aurasell within weeks. Not proof-of-concept. Not a pilot. Full replacements. That was the moment we knew we weren’t building “yet another” AI tool, we were building the new GTM operating system.”
Core Products
What are the company’s core products and features? Eubanks explained:
“Aurasell is the first AI-native GTM platform built to run the entire revenue engine from contact to contract. It provides a unified, intelligent operating system that connects data, workflows, and automation across the entire revenue lifecycle empowering teams to move faster, operate more accurately, and scale efficiently through deeply integrated AI capabilities.
Key Features
- AI-driven data enrichment and natural-language database editing
- Automated ICP and persona management across 85M accounts and 850M contacts
- AI-powered deal reviews and coaching
- Real-time AI forecasting with live-signal overrides
- Agentic prospecting
- Automated account and contact intelligence
- Customizable AI enrichment across structured and unstructured data
- Automated opportunity orchestration
- AI-powered sequences
- AI conversation intelligence
- Agent builder for custom autonomous workflows
- AI-native voice dialer with notes, intent signals, and workflow triggers
- Built-in analytics
- Native CPQ fully embedded inside the CRM
- 200+ GTM, ERP, and productivity integrations
Every feature is built on a unified data model and agentic logic engine, not stitched together after the fact.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Eubanks acknowledged:
“The biggest challenge is psychological: the market has been conditioned to accept sprawl and take an incremental bolt-on approach to adopting AI. People assume more tools equals more capability. AI provides an opportunity to approach the process to systems built through first principles and redesign the adoption approach to intelligently automating the GTM workloads and processes. When it comes to building AI into the GTM tool ecosystem, every bolt-on niche product and agent creates a new data silo and security crack in the fragile disjointed stack.”
“Our approach was to face the challenge head-on:
- Build natively AI-first, not as an overlay on 20+ year-old legacy architecture
- Collapse more than a dozen disjointed products into a single intelligently automated platform with a unified data model that is contextually aware of signals and conversations executing thousands of agentic and human workflows seamlessly
- Show customers real value: 70–80% reduction in manual task time, 35% increases in sales velocity, 50% faster ramp time, 50% increase in productivity per seller, 50% reduction in GTM SaaS fees, increases in predictability of forecasts.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Eubanks noted:
“Since launch we’ve moved from CRM automation to a full agentic go-to-market platform that observes, coordinates, and executes work across teams contact to contract. What started as task elimination for low-value work now includes real-time human-agent collaboration, and automation that spans the entire customer lifecycle. Today, we run over 41 million agentic workflows across the platform monthly and see customers expand usage within weeks.”
Significant Milestones
What have been some of the company’s most significant milestones? Eubanks cited:
- General availability of the full AI-native GTM platform within 15 months
- Crossing 41M agentic workflow runs within weeks of GA product release
- Unlocking real productivity value for customers in production environments within a few weeks of POC by consolidating multiple tools and saving customers SaaS fees.
- Scaling a world-class team across AI, GTM, and enterprise-grade engineering
- Closing a $30M seed round in 28 hours
Customer Success Stories
Can you share any specific customer success stories? Eubanks highlighted:
“Absolutely—two that stand out:
AVO Automation
- Replaced seven legacy and AI-niche tools
- 70–80% reduction in manual tasks
- 35% increase in sales velocity
- Ramp time cut in half
- Seller productivity up 50%
MobiClocks
- Eliminated Salesforce, Apollo, and other tools
- Dramatically improved pipeline visibility
- Increased close rates through better signal-driven decision-making
- These stories are becoming the norm, not the exception.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Eubanks revealed:
“We raised $30 million in seed funding, one of the largest seed rounds in recent years for a GTM or enterprise AI startup.”
“We don’t publicize ARR yet, but our usage growth signals such as agent runs and workload consolidation are strong indicators of value for an AI-native GTM system.”
Total Addressable Market (TAM)
What total addressable market (TAM) size is the company pursuing? Eubanks assessed:
“We’re targeting the entire GTM software market. That includes CRM, sales engagement, forecasting, enrichment, intelligence, dialer, CPQ, revenue operations, and more. Combined, this is a multi-hundred-billion-dollar category spread across dozens of fragmented vendors. Our platform collapses those categories into one and provides the customer with choice as to get started with an all-in CRM Platform or taking a use case based approach to intelligent automation across their GTM processes co-existing with their legacy CRM.”
Differentiation From The Competition
What differentiates the company from its competition? Eubanks affirmed:
“Four things:
- AI-native architecture — Not bolted-on AI. We were built for the agentic era from day one, with unified data and continuous contextual learning.
- End-to-end autonomy — We automate the full revenue loop: research, enrichment, prospecting, qualification, opportunity execution, coaching, quoting, forecasting, analytics, and operations.
- Speed — We built in 15 months what took incumbents decades to assemble, and we’re accelerating from here. That innovation velocity on top of the AI-native architecture is our moat.
- Experience — Aurasell is founded by operators with 20+ years experience in GTM as practitioners of the problem and a passion to redefine what “great” looks like for go-to-market tooling.”
Future Company Goals
What are some of the company’s future goals? Eubanks emphasized:
“Our north star is to help our customers unleash the full productivity of their GTM teams by intelligently automating revenue workloads with agentic workflows contact to contract.”
“This will evolve into automating cross-functional business processes and lifecycles. We are building toward a future where agents can observe, record, and automate human tasks that happen manually outside the Aurasell platform, integrating them into a continuous autonomous workflows. Agentic Marketplaces will enable agents from different platforms to interoperate through shared standards, much like enterprise APIs today. The ultimate goal is to remove system friction so selling returns to its essence: human-to-human interaction grounded in mutual value exchange.”
Legacy CRMs
What do you say to companies hesitant to leave Salesforce or other legacy CRMs because of sunk costs? Eubanks underscore:
“I get it. Walking away from a big Salesforce investment feels risky. But sunk costs are an emotional anchor, not a strategy, and the real question is whether your architecture lets you maximize productivity and predictability of the business while cutting SaaS fees. Aurasell can stand alone as an AI-native CRM platform or coexist with legacy CRMs as an AI-native GTM OS via bi-directional integration that intelligently automates the revenue lifecycle, contact-to-contract, and keeps the legacy CRM updated.”
Additional Thoughts
Any other topics you would like to discuss? Eubanks concluded:
“The biggest misconception is that AI will make sellers obsolete. The truth is the opposite: AI strips out the systems work that keeps reps from doing what only humans can do: build relationships, read nuance, and earn trust. Aurasell does not automate people out of the loop. We return them to high-value selling by automating manual, cross-system work across the revenue lifecycle, contact to contract. The outcome is simple: less busywork, faster deals, increased productivity and predictability. AI won’t replace sellers. It will free them to sell.”
