AVENIR GLOBAL, a Montreal-based communications holding company, has acquired Marker Collective from Next 15 Group, expanding its global operations and strengthening its technology communications expertise. The acquisition adds approximately 650 employees, three established communications agencies, and a proprietary AI-powered media intelligence platform, bringing AVENIR GLOBAL’s workforce to more than 1,500 professionals worldwide.
Marker Collective includes the communications agencies Archetype, Nectar, and Outcast, which serve major technology companies across international markets.
The transaction also includes Delve, an AI-powered platform that converts news and social media information into insights designed to support communications executives and their teams.
Following the acquisition, AVENIR GLOBAL ranks among the world’s 15 largest communications firms by revenue, according to the company.
Marker operates through approximately 20 offices across the United States, United Kingdom, continental Europe, and Asia-Pacific.
Its agencies collectively serve more than 450 clients and maintain specialized capabilities in technology communications, marketing, and reputation management.
Delve is designed to analyze real-time media coverage and other information, helping agencies generate insights, measure campaign effectiveness, and support client decision-making.
AVENIR GLOBAL sees opportunities to introduce the technology across its existing agency network, potentially improving operational efficiency and allowing employees to focus more attention on strategic advisory work.
The acquisition continues AVENIR GLOBAL’s strategy of investing in specialized communications businesses while preserving their individual brands and operating models.
Marker Collective will remain a separate organization under CEO Helena Maus.
Archetype, Nectar, Outcast, and Delve will retain their names, management teams, client relationships, and organizational identities.
Clients will continue working with their existing agency teams.
AVENIR GLOBAL’s existing portfolio includes NATIONAL Public Relations and Time & Space in Canada.
Its U.S. operations include Padilla, SHIFT Communications, Joe Smith, and FoodMinds.
In Europe and other international markets, the group operates businesses including Madano, Thinks, Hanover, AXON, and Cherry.
These agencies provide services spanning corporate communications, public affairs, healthcare, strategic consulting, marketing, and research.
The Marker acquisition expands AVENIR GLOBAL’s exposure to technology clients while adding AI capabilities that could be deployed across multiple communications disciplines.
The transaction comes during AVENIR GLOBAL’s 50th anniversary year and represents a significant addition to its international agency network.
The company intends to support Marker’s continued development while exploring opportunities to connect technology, specialized communications expertise, and operational resources across the combined organization.
KEY QUOTES:
“What attracted us to Marker was the quality of its people, the strength of its agencies, the relationships it has built with some of the world’s leading technology companies, and the technology they have developed. We believe in the value of communications and advisory firms that help organizations earn trust, strengthen their reputations and navigate change, particularly where science, technology, health, policy and capital intersect. Marker fits well with that approach. In our 50th anniversary year, this acquisition represents another important step in our international growth. We look forward to supporting Marker’s continued success as part of AVENIR GLOBAL.”
Jean-Pierre Vasseur, President And CEO Of AVENIR GLOBAL
“Today’s announcement is a strong vote of confidence in our people, our clients, and the model we have been building – distinct agencies with strong points of view, connected by shared intelligence and technology. AVENIR GLOBAL is an excellent home for us, given its confidence in making a long-term bet on communications, and that gives our people and clients confidence in what lies ahead. What makes AVENIR GLOBAL such a good fit is its understanding of what makes specialist agencies successful. We share a belief in preserving what makes each agency different while giving our teams opportunities to collaborate and deliver success for clients across markets. Joining AVENIR GLOBAL gives us a long-term partner that values what we have created. The next era of communications is being written now, and we are thrilled to write it with AVENIR GLOBAL.”
Helena Maus, CEO Of Marker Collective
