Axel Springer announced that it has acquired Bisnow, a commercial real estate media and events platform, as part of a strategy to expand its presence in the U.S. B2B media market. The transaction closed on March 2 and financial terms were not disclosed.
Founded in 2005, Bisnow operates a media and events platform focused on the commercial real estate industry. The company provides news coverage, live events, and B2B marketing solutions designed to connect decision-makers across the sector.
Bisnow reaches more than 1.7 million subscribers and hosts more than 400 live events annually across 47 local markets in the United States, Canada, the United Kingdom, Ireland, and the Netherlands.
Following the acquisition, Bisnow will join Morning Brew Inc. as part of a newly formed division called Brew Media Group. The group will be led by Robert Dippell, who will continue serving as CEO of Morning Brew. Axel Springer said the new division will focus on scaling media and events businesses through organic growth and additional acquisitions.
Bisnow will continue to operate independently under its existing leadership team, including CEO Gregg Mayer. Axel Springer said the acquisition will support the company’s next phase of growth while maintaining its focus on commercial real estate journalism and live events.
The deal expands Axel Springer’s footprint in the United States and complements its portfolio of digital media brands, including Business Insider, Politico, eMarketer, and Morning Brew. Bisnow was previously owned by The Wicks Group, a New York City-based private equity firm.
KEY QUOTES
“Bisnow expands Axel Springer’s U.S. footprint by adding B2B capabilities, event infrastructure, and commercial relationships. Gregg Mayer and his team have built a true leader in commercial real estate media and live events. Robert Dippell’s track record at Morning Brew and earlier role at Bisnow make him the ideal choice as the CEO of Brew Media Group. We are looking forward to supporting the team as they continue to build on this strong foundation.”
Claudius Senst, Chief Operating Officer and Executive Board Member of Axel Springer
“The launch of Brew Media Group enables us to pursue future growth opportunities both organically and through acquisitions that fit our criteria for how we think media and events businesses should operate. We couldn’t ask for a better first addition than Bisnow. I’ve known Gregg Mayer and his leadership team at Bisnow for eight years. They are a clear content leader in commercial real estate, with a strong performance culture and a proven ability to build trusted industry relationships.”
Robert Dippell, CEO of Morning Brew Inc. and Brew Media Group
“This moment is a testament to the extraordinary work of our team and the strength of the Bisnow brand around the world. Axel Springer recognizes not only our performance and leadership in commercial real estate, but also the culture, entrepreneurial drive, and industry relationships that set us apart. This doesn’t change who we are; it expands what we can achieve. Now, we have the opportunity to grow, invest in our people and brands, and build on the momentum we’ve created to supercharge our mission–to push the CRE industry to do more business.”
Gregg Mayer, CEO of Bisnow
