Baba has raised $40 million in Series A funding to expand its AI-powered care platform for Medicare and Medicaid patients, grow its clinical care teams, advance AI research, and deepen partnerships with health plans. The round was led by FirstMark Capital, with participation from CVS Health Ventures and Valtruis. Existing investors General Catalyst, Genius Ventures, and Ground Up Ventures also participated.
New York-based Baba combines licensed clinicians, care coordinators, therapists, and artificial intelligence to help patients and their families navigate healthcare across providers, insurers, pharmacies, benefits, behavioral health, in-home services, housing, transportation, and other needs.
The company has supported more than 10,000 patients and families across the U.S. and said more than 100,000 families are currently on its waiting list.
Baba is focused in part on the complexity of care for Medicare patients, who often interact with multiple specialists and health systems. The company cited research showing that the number of specialists seen annually by the average Medicare patient increased more than 40% over two decades.
Alongside its care delivery platform, Baba is building AI systems designed specifically for complex healthcare workflows. The company recently introduced BabaBench, a benchmark for measuring how effectively frontier AI agents perform long-horizon patient advocacy tasks.
Unlike benchmarks focused primarily on answering isolated questions, BabaBench evaluates whether an agent can complete an entire healthcare-related workflow, including paperwork, insurer phone calls, billing issues, and follow-up tasks that may continue for weeks or months. The benchmark also evaluates privacy violations and prohibited actions.
BabaBench has been released as a preprint on arXiv and accepted to an upcoming NeurIPS workshop.
The company has also formed partnerships with health plans, government organizations, academic institutions, and nonprofits. Recent partners include the American Stroke Foundation and the American Breast Cancer Foundation.
In June, the Centers for Medicare & Medicaid Services selected Baba to participate in the ACCESS Model, a 10-year CMS Innovation Center initiative focused on technology-supported chronic care. Baba was selected across all four clinical tracks: early cardio-kidney-metabolic, cardio-kidney-metabolic, musculoskeletal, and behavioral health.
Baba has also expanded its leadership team, adding Alicia Tennenbaum, LCSW, formerly of Mount Sinai, as Executive Director of Clinical Operations, and designer Alan Li, formerly of Ramp.
The Series A capital will support Baba’s efforts to serve additional health plans, expand value-based care arrangements, grow its clinical organization, and continue developing AI systems for complex healthcare navigation and care coordination.
KEY QUOTES:
“By dramatically lowering the cost of operating and coordinating care, we have an opportunity to make care delivery economically viable for populations that have historically been too expensive to serve. At Baba, we bring together providers, care coordinators, licensed therapists and AI, supporting people across their medical, financial, social and behavioral health needs. Causal, dollar-denominated care navigation has been a holy grail in healthcare for a long time, and it’s finally possible because of AI.”
Connor Sweeney, Founder And CEO Of Baba
“At FirstMark, we’ve spent years backing category-defining digital health companies that use technology to level the playing field for those shut out of care — whether due to stigma, access, cost or geography. Baba is our latest bet on the consumerization of healthcare, this time for the millions of Americans who are rural, older and have more complex needs. They’ve proven that AI can finally bring Medicare patients and families the coordinated, concierge-level care they’ve always deserved.”
Rick Heitzmann, Co-Founder And Partner At FirstMark Capital
“Navigating healthcare is not a challenge that can be solved by general AI agents. However, by training on specific long-horizon activities and keeping humans deeply in the loop, I’m excited for how Baba can help more patients get the care and support they need.”
Carter Prince, Partner At CVS Health Ventures
