BabyBuddha makes portable, hands-free breast pumps and related accessories designed to help breastfeeding moms pump comfortably and efficiently at home or on the go. Pulse 2.0 interviewed BabyBuddha co-founder and Chief Growth Officer Matt Masiello to gain a deeper understanding of the company.
Matt Masiello’s Background
Could you tell me more about your background? Masiello said:
“I’ve spent over a decade building and scaling consumer product brands, primarily in the fitness, wellness, and baby categories. My background blends product development, branding, and go-to-market strategy. What I’ve learned is that real growth comes from solving real problems, so I focus on developing products that offer a true competitive advantage, not just a ‘me too’ on the shelf.”
“Once that foundation is in place, I go out and pair it with the right voices in the market. We build trust with our audience, create a flywheel of credibility, conversion, and community that drives sustainable, long-term growth.”
Formation Of The Company
How did the idea for the company come together? Masiello shared:
“Before BabyBuddha, I worked on several other products and noticed a significant trend in 2016: Amazon was training Chinese factories to sell directly to the USA consumers. That signaled a new level of competition and pushed me to work on a new venture that would have a real barrier to entry in the USA Marketplace.”
“Thats when Babybuddha came into focus. A talented engineer approached me with a great prototype and the smallest breast pump I’d ever seen. After conducting a full market analysis, it was clear that we had a competitive edge, not only in product design and portability, but also in a category that has never seen a true social-proof strategy. On top of that, the product required FDA compliance, which added a natural moat.”
“We spent the next year in deep development and regulatory work to make Babybuddha the best product on the market. My role in the beginning was to help shape the product into a best-in-class breast pump, then build out operations, lead the go-to-market strategy, and scale the brand. What started as a niche product quickly became one of the fastest-growing consumer brands in the baby space. I’m proud of the foundation we built at Babybuddha.”
Favorite Memory
What has been your favorite memory working for the company so far? Masiello reflected:
“When some AMAZING influencers in the lactation space tested the product and LOVED it, we became the first small pump to combine portability with hospital-grade strength. Social media exploded with excitement, and demand skyrocketed, we couldn’t keep it in stock!”
Core Products
What are the company’s core products and features? Masiello explained:
“BabyBuddha 2.0: This hands-free, rechargeable pump is quiet, portable, and easy to use design for our setting adjustments. Its gentle suction pattern mimics a baby’s nursing, promoting letdown and increasing milk supply for a comfortable and efficient pumping experience. With 21 comfort settings BabyBuddha is a reliable choice with versatile settings to support your pumping journey and adapt to your needs at different stages.
We also offer the Babybuddha Expression Cups, which pair perfectly with the Babybuddha 2.0 offering a combination of discreet pumping while pairing with a true primary pump. It’s a solution for Moms looking for the wearable experience, but want to make sure they have the right equipment for a sustainable pumping journey.”
“We also just launched a Wearable pump. Moms asked and we listened. Every drop a mother pumps is a quiet act, often unseen but deeply felt. At BabyBuddha, we honor the strength behind each session — easing the journey with a pump designed to give moms their time, freedom, and peace back.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Masiello acknowledged:
“Navigating the FDA approval process was a significant challenge. We worked closely with engineers to perfect the product, only to return to the FDA for further review. At one point, our founder took matters into his own hands, driving to the FDA headquarters without an appointment to personally present the obstacles we were facing. His persistence paid off, he was welcomed in, and the team reviewed everything in person. Shortly after that meeting, we received approval.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Masiello noted:
“Since launching, BabyBuddha has grown by staying deeply connected to the moms we serve. One of our biggest milestones has been the launch of BabyBuddha 2.0, an upgraded version of our original pump, built entirely around customer feedback (including my wife Melissa’s!). When moms told us some of the original settings felt too strong, we listened and added gentler options for improved comfort and control. Beyond product innovation, we’re always looking for creative ways to connect moms with the industry’s best lactation consultants, making sure they feel supported every step of the way. That commitment to listening, evolving, and building real relationships has been at the core of our growth.”
Significant Milestones
What have been some of the company’s most significant milestones? Masiello cited:
“BabyBuddha has reached remarkable milestones, including recognition on the Inc. 5000 list, being named Best for Hands-Free Pumping by Wirecutter, and ranking among the Top 100 fastest-growing consumer product companies in America.”
Customer Success Stories
Can you share any specific customer success stories? Masiello highlighted:
“So many of our affiliates never expected to be an influencer in this space. It’s usually someone overcoming a real struggle, and wanting to authentically share that experience to help other Moms overcome any challenges they’re having.”
“One incredible story was a chemical engineer named Helen Avery – a few weeks postpartum , her baby wasn’t gaining weight and not sleeping well. She was looking for a solution, so started pumping, she wasn’t producing nearly enough milk using the pump that came through her insurance. After more research, she found the Babybuddha pump 5 weeks postpartum. Her supply gradually started to increase until two weeks later, she was able to produce enough milk daily to feed her son and create a freezer stash.”
“Helen posted this story online and it went viral (over 1 million views). Naturally we got to know each other after this experience and we love working with Helen to this day:
https://www.instagram.com/_from.mom.to.mom”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Masiello revealed:
“We are working towards doubling the size of Babybuddha to gain 7% marketshare.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Masiello assessed:
“$400 million in North America”
Differentiation From The Competition
What differentiates the company from its competition? Masiello affirmed:
“What truly sets BabyBuddha apart is our team and support, all based here in the USA. We’ve built the brand around a “you asked, we listened” mentality – constantly evolving based on real feedback from moms, families, and lactation professionals. Our original 1.0 pump changed the game with its portability and power, and now in 2025, our new 2.0 model adds seven additional settings and smarter efficiencies to meet mom’s evolving needs. It’s designed to help build supply in those crucial first 10 days and support moms all the way through their final pumping session, even through plateaus and challenges. Paired with our discreet wearable cups, moms get the convenience of a wearable with the strength of a hospital-grade pump with versatility that’s hard to match.”
Future Company Goals
What are some of the company’s future goals? Masiello concluded:
“Our top priority is to keep listening to our customers—we’re receiving valuable feedback on the features and styles of pumps they want to see next. We’re committed to being the best, most cost-effective, and efficient pump on the market.”
