Backstroke, a generative AI email marketing platform for e-commerce brands, has raised $2.8 million in growth funding led by Allos Ventures, with support from High Alpha and Ground Game Ventures.
This funding reflects Backstroke’s rapid growth, showcasing a 375% increase in customer count and a 447% rise in annual recurring revenue (ARR) from June 2024 to June 2025. Users of Backstroke’s predictive email and SMS tools have seen a 31% boost in revenue per email, with email creation time reduced from seven hours to under five minutes.
To support its expansion, Backstroke has hired Jim Goldman as Chief Information Security Officer, leveraging his experience from Salesforce and the FBI. The company has also introduced new features, including an AI Content Studio, predictive email templates, and a Hero Lab for streamlined design.
KEY QUOTE:
“Within 12 months, AI-driven email marketing will be standard practice, and brands leveraging Backstroke today are already pulling ahead of the competition. This funding helps ensure our customers have the tools and support they need to stay ahead.”
R. J. Talyor, Backstroke CEO
