Badge, an operating platform for Apple and Google Wallets, has raised $17.1 million in funding to help businesses build and scale wallet-based customer experiences. The financing includes a $13.8 million Series A round led by TTV Capital with participation from Stripe, Synchrony Ventures, and Infinity Ventures, along with a previously unannounced $3.3 million seed round from QED Investors and Infinity Ventures. As part of the Series A investment, Lynne Laube, Venture Partner at TTV Capital and co-founder and former CEO of Cardlytics, has joined Badge’s board of directors.
Based in San Francisco, Badge provides infrastructure that enables businesses to make Apple and Google Wallets programmable and dynamic. Through a single platform, companies can issue wallet cards, update them in real time, send messages directly through wallets, and measure performance at scale.
As digital wallets increasingly become the default destination for cards, tickets, passes, and credentials, they are evolving beyond simple storage tools into persistent, real-time customer interfaces. Badge’s platform enables brands to turn wallet cards and passes into dynamic surfaces that adapt to context, behavior, location, and time. This capability lays the groundwork for wallet commerce, where transactions and customer engagement are driven directly from the wallet interface.
Digital wallet adoption continues to accelerate globally. More than 4.3 billion people worldwide use digital wallets, with transaction volumes projected to exceed $28 trillion by 2030. Wallets already account for 35% of online purchases and 21% of in-store transactions, according to a 2025 PYMNTS Intelligence report. As usage expands, wallets are becoming a primary channel where consumers access and use different forms of value.
With Badge’s platform, businesses can issue branded loyalty cards, membership passes, gift cards, and tickets directly into wallets and update them instantly with new balances, images, links, and notifications. Because these passes reside on users’ devices and are readily accessible, wallets have become a natural place for customer interaction. Across Badge’s customer base, this has translated into repeat e-commerce and in-store transactions.
The company says it will use the new capital to accelerate go-to-market initiatives, expand product capabilities, and deepen partnerships to support enterprise brands and platforms adopting Apple and Google Wallets as core customer interfaces.
KEY QUOTES:
“More people are leaving their physical wallets at home and relying entirely on their phones to transact. That shift creates an opportunity for businesses to use digital wallets as a direct connection point with customers. Badge is the infrastructure that lets companies operate that interface at scale.”
Eric Senn, Co-Founder And CEO Of Badge
“As mobile wallets become a core way consumers interact with brands, Badge has quickly emerged as a foundational platform. Badge enables brands to operate wallet experiences that are real-time, measurable, and built for scale. We’re proud to support the team as they help define how businesses engage and grow with customers through this surface.”
Lynne Laube, Venture Partner At TTV Capital And Co-Founder And Former CEO Of Cardlytics
