Bain Capital announced that its Private Credit Group acted as sole lender and administrative agent for a $225 million senior credit facility provided to Kids2, a global infant and toddler products company. The financing is intended to support Kids2’s continued growth initiatives and international expansion efforts.
Kids2 is headquartered in Atlanta and operates 12 offices globally. The company’s portfolio includes brands such as Baby Einstein, Bright Starts, Ingenuity, and SwaddleMe by Ingenuity. Kids2 designs infant and toddler products focused on addressing parenting needs through product innovation, content, and global distribution.
The company said it serves customers in more than 90 countries through a diversified business model that includes direct-to-consumer operations, global retail distribution, vertically integrated manufacturing capabilities, and joint venture partnerships.
Bain Capital said its Private Credit Group focuses on providing flexible financing solutions to middle-market companies across North America, Europe, and Asia Pacific. The group targets companies with EBITDA between $10 million and $150 million and supports leveraged buyouts, refinancings, and growth initiatives.
Lincoln International served as financial advisor to Kids2, while Proskauer Rose and Foley & Lardner served as legal counsel to Bain Capital and Kids2, respectively.
KEY QUOTES:
“Kids2 was looking for a partner who understands our long-term vision. Bain Capital’s ability to deliver a scaled, flexible capital solution made them the right choice. This partnership strengthens our position as a global platform company and gives us the ability to invest in innovation and thoughtfully expand categories to better serve the families around the world.”
Ryan Gunnigle, CEO, Kids2
“Kids2 has built a scaled, diversified platform with strong brand equity across dozens of categories. We focus on backing businesses with durable market positions and clear pathways for growth, and this investment reflects that approach. We look forward to partnering with Ryan and his team as they continue to execute on their strategy.”
Brad Charchut, Partner, Bain Capital Private Credit Group
