Bain Capital’s Private Credit Group has provided a $250 million senior credit facility to Playfly Sports, with Bain serving as lead lender and administrative agent.
Playfly is a portfolio company of Access Holdings and provides revenue maximization services spanning sports media, sponsorship and technology. The financing will support the company’s continued growth.
Playfly works with rights holders and brands to develop and monetize sports audiences through scalable partnership services as the sports media and commercial landscape continues to evolve.
Bain Capital Credit’s Private Credit Group focuses on financing businesses with EBITDA ranging from $10 million to $150 million across North America, Europe and Asia-Pacific.
The group managed approximately $24 billion of capital as of June 30, 2026, while Bain Capital overall manages approximately $225 billion in assets.
KEY QUOTES:
“We are pleased to deepen our relationship with Access through this investment and support Playfly’s continued growth. Access has a strong track record of building and scaling market-leading businesses, and we have valued our partnership across multiple transactions over the years.”
Brad Charchut, Partner at Bain Capital Credit
“Playfly has built a differentiated platform across sports media, sponsorship, and technology, helping rights holders and brands create greater value from highly engaged audiences. In a dynamic and increasingly complex sports landscape, we continue to see opportunities to invest in businesses that help bring together key participants across the industry. We’re excited to support Playfly and Access as they continue to execute on this next phase of growth.”
Megan McKenzie, Vice President at Bain Capital Credit
