Bain & Company has appointed Cédric Bovy as managing partner of its Amsterdam and Brussels offices and head of its Benelux cluster, effective immediately. Bovy will lead the firm’s business across Belgium, the Netherlands and Luxembourg at a time of rapid growth in the Benelux region, driven by strong client demand across Bain’s practices and capabilities. He brings 20 years of management consulting experience at Bain and has been a partner since 2006.
Previously, Bovy led Bain’s Benelux Private Equity and Financial Investors practice and is a senior partner in the firm’s Consumer Products practice. His experience includes advising financial investors, family offices and private equity-owned companies, with expertise spanning commercial and operational due diligence, financial investor strategy, corporate strategy, portfolio company value creation and performance improvement. He has worked with clients across Europe as well as in the Americas and the Middle East.
Based in Brussels, Bovy has also served as leader of Bain’s Brussels Talent and Human Resources team. He holds an MBA from Harvard Business School and an MSc in Business Engineering from the Louvain School of Management (UCL), summa cum laude.
In addition to Bovy’s appointment, Vincent Goffin, a partner in Bain’s Energy & Natural Resources and Private Equity practices, becomes head of the Brussels office. He succeeds Caroline Grauwels, who returns to a full-time client-facing role under the firm’s rotational leadership model.
Bovy succeeds Nicolas Willemot, who led Bain’s Brussels office for more than seven years and its Amsterdam office since 2024. Willemot was recently appointed head of Bain’s global Consumer Products practice and had overseen the integration of the Brussels and Amsterdam offices within the Benelux cluster.
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“Cédric provides the leadership, experience and expertise to continue the great work across our offices in Amsterdam and Brussels to grow and strengthen our client portfolio, and bring the full range of Bain’s capabilities to further unlocking the great potential of this cluster. He combines proven commercial leadership, client impact, and operational experience required to unite and inspire our teams, and evolve our apprenticeship model, while also driving our innovation and AI agenda, and increasing commercial intensity.”
Tom de Waele, Regional Managing Partner For Europe, Middle East And Africa, Bain & Company
“As we have strategically strengthened the ties across our Benelux teams, Nicolas’s role and guidance have been invaluable. Under his stewardship our Brussels business and client portfolio have doubled. Nicolas has worked tirelessly to unite our Brussels and Amsterdam teams, with extraordinary multi-year client success stories to be proud of. He is a true role model as a client and people leader, and we look forward to continuing to work closely with him in his new role leading our Consumer Products practice.”
Tom de Waele, Regional Managing Partner For Europe, Middle East And Africa, Bain & Company
“I’m energized to take on this role leading our teams in Brussels and Amsterdam and our Benelux cluster. Having worked closely with client, investors and company leadership teams across sectors in the region, I’ve seen how sustained results for clients come from sharp strategy and hands-on value creation. I’m excited to continue the outstanding work of my predecessor, Nicolas, in bringing the best of Bain – our expertise, collaboration, and apprenticeship culture – to our clients in the coming years, while continuing to deliver exceptional results for our clients and to develop the exceptional talent we have in our teams.”
Cédric Bovy, Managing Partner For Amsterdam And Brussels And Head Of The Benelux Cluster, Bain & Company
