Bansk Group has agreed to acquire a majority interest in BYOMA, a rapidly growing skincare brand known for its science-backed, barrier-focused formulas. The deal brings together Bansk’s experience in scaling consumer businesses with BYOMA’s proven track record of delivering clinically tested products at accessible price points.
Since its launch in 2022, BYOMA has built momentum by focusing on one of the industry’s biggest challenges—the skin barrier. Every BYOMA formulation undergoes rigorous clinical and efficacy testing to confirm that it strengthens and protects the skin’s natural defenses, resulting in clearer, healthier, more radiant skin. The brand’s five-step system simplifies routine building and empowers consumers to make informed choices through engaging, educational content.
Under the new partnership, founder and CEO Marc Elrick and the existing leadership team will continue to guide BYOMA’s day-to-day operations. Bansk Group plans to support the brand’s expansion by increasing investment in product innovation, broadening distribution channels, and enhancing consumer education initiatives. This effort aims to deepen BYOMA’s connection with its community and introduce its barrier-boosting solutions to a wider audience around the globe.
Bansk Group is a New York–based private investment firm dedicated to building distinctive consumer brands. With over three billion dollars in assets under management, Bansk has partnered with emerging leaders across personal care, consumer health, food and beverage, and household products. The firm’s hands-on approach combines operational expertise with strategic capital to drive both organic growth and value-enhancing acquisitions.
BYOMA’s leadership credits its rapid ascent to a combination of prestige-quality formulations, transparent ingredient communication, and an unwavering commitment to real education. The brand’s accessible price point has resonated with consumers seeking effective products without premium markups. By joining forces with Bansk Group, BYOMA gains the resources and industry expertise needed to accelerate new product launches, expand retail partnerships, and amplify its digital presence.
Advisors: Raymond James served as exclusive financial advisor, while Fried, Frank, Harris, Shriver & Jacobson, Osborne Clarke, and Liberty acted as legal counsel and advisors to BYOMA. Jefferies served as financial advisor and Kirkland & Ellis acted as legal counsel to Bansk Group.
KEY QUOTES:
“BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community. In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to partner with Marc and the team to accelerate BYOMA’s mission and bring its barrier-boosting formulas to even more consumers.”
Chris Kelly, Senior Partner at Bansk
“BYOMA was founded on the principle that most skin concerns originate from a compromised skin barrier. Therefore, we created BYOMA to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results. Over the past three years, we’ve developed strong, sustained momentum and have established BYOMA as a key growth driver and top five skincare brand at leading retailers across markets while building trust and credibility with consumers. This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”
Marc Elrick, Founder and CEO at BYOMA
