Banzai International announced that it has completed its previously announced acquisition of substantially all assets of ConnectAndSell. The acquisition became effective on July 2, 2026.
ConnectAndSell is an AI sales acceleration platform serving about 250 B2B organizations. Its customers include companies across financial services, healthcare, technology, and other industries, including Intuit, RingCentral, Truckstop, and SAP.
ConnectAndSell generated $14.7 million in fiscal year 2025 revenue. The business also reported an 86% gross margin and average revenue per customer of approximately $59,000.
Banzai said the acquisition brings a sales acceleration platform into its portfolio and expands its reach across more of the customer revenue journey. The company said ConnectAndSell’s platform facilitates 4.8 million live customer conversations annually.
ConnectAndSell estimates that customers using its platform generate $17.8 billion in annual sales pipeline value. The platform is designed to improve seller productivity by helping sales teams spend more time in live conversations with qualified decision-makers.
Banzai said the acquisition strengthens its position as a provider of integrated marketing and sales technology solutions. The company also expects the deal to create cross-sell opportunities across the combined customer base.
The majority of ConnectAndSell’s 38 team members will join Banzai as part of the transaction. Banzai said the team brings substantial AI experience to the company.
Banzai also expects to recognize financial synergies through cost consolidation by the end of fiscal year 2026. The company expects those synergies to contribute meaningfully to profitability and cash flow in fiscal year 2027.
On a pro forma combined basis, the acquisition increases Banzai’s fiscal year 2025 revenue by $14.7 million. Banzai said the deal supports its strategy of building a platform of revenue-generating software solutions.
Under the terms of the asset purchase agreement, the total purchase consideration was $13.2 million. This represents a purchase price of less than 1.0x ConnectAndSell’s fiscal year 2025 revenue.
The purchase consideration includes $5.5 million in cash, $1.8 million in a one-year seller’s note, and $5.9 million in Class A common stock and pre-funded warrants priced at approximately $2.98 per share. Banzai said additional details about the transaction will be included in a Form 8-K filing.
Banzai is a marketing technology company providing AI-enabled marketing and sales solutions. The company serves more than 150,000 customers, including Amazon, Dell, Salesforce, Aflac, Thermo Fisher Scientific, RBC Wealth Management, and Fitch Group.
KEY QUOTES:
“ConnectAndSell solves the hardest problem in B2B sales: getting decision-makers into live conversations. It’s a category-defining product with enterprise customers, exceptional margins, and a team that’s been doing applied AI since before it was fashionable. The ConnectAndSell platform is a great example of beneficial AI making people more effective. We’re thrilled to bring them into Banzai.”
Joe Davy, Founder and CEO of Banzai
“ConnectAndSell has built something truly differentiated, and Banzai is the right home to take it further. As part of Banzai’s AI-powered product family, we can deliver even more value to the sales teams who rely on us every day to deliver millions of conversations and billions of dollars of sales pipeline for their businesses.”
Jonti McLaren, President of ConnectAndSell
