Basis Vectors Announces $50 Million Private Equity And Technology Fund

By Annie Baker ● Jun 8, 2020
  • Basis Vectors, a Berkshire Hathaway-style alternative investment and technology firm, announced its launch and plans to acquire B2B software companies

Basis Vectors — which is a Berkshire Hathaway-style alternative investment and technology firm — recently announced its launch and signaled plans to acquire, transform, and accelerate vertically-focused B2B Software as a Service (SaaS) companies. And Basis Vectors is transforming high-potential yet undervalued SaaS companies that demonstrate the potential for long-term growth and robust balance sheets.

The investment in the firm’s $50 million fund was led by Cianna Capital, which a private investment fund focused on new-age technology investments with participation from the UHNW family offices of Rajesh Jain (founder of Netcore) and Abhishek Goel (founder of Tracxn!).

Basis Vectors Co-founders Ambarish Gupta and Upmanyu Misra have decades of broad industry experience.

“We are not looking to buy superstar businesses for a quick flip or to provide predatory debt lines. Instead, we stand shoulder to shoulder with the management of high potential companies by taking over some of the day-to-day operations and scale strategies,” said Ambarish Gupta, co-founder and CEO of Basis Vectors. “Our real differentiator is our unique, proprietary operating model, SaaSMachine, which stands on four pillars: Engineering, Finance, Sales & Support, and Marketing. We call these the vectors of success.”

Utilizing its team of over 40 on-demand professionals around the world, Basis Vectors invests capital and efficient operational structures into companies in order to drive sticky customer bases and reasonable valuations.

As CEO, Gupta is bringing extensive business development experience as well as marketing and organizational strategy and efficiency to the firm. Before launching Basis Vectors, Gupta co-founded Knowlarity Communications — which is a Sequoia-backed cloud telephony company in Asia where he served as CEO. Before that, he served as a financial services strategist at McKinsey.

And CIO Upmanyu is a venture capital and private equity professional with full investment cycle exposure. Currently, he leads Cianna Capital and has served bulge bracket institutions, including Citi and JP Morgan for over 10 years.

“Software entrepreneurs have long been pressurized by investors, often with disastrous results, to achieve unreasonable growth. We solve the problem of undervaluation due to a lack of exponential growth for SaaS companies with a strong product and sticky customer base,” explained Misra. “Our approach is quite different from that of a typical fund in that we lead with the expectation that most of our portfolio companies will be around for decades.”