Batanga is a Coral Gables, Florida based Latino entertainment and media website. Today, the company announced it has raised $30 million in Series C from Tudor Ventures and H.I.G. Ventures. Batanga has 22 online radio stations, 2000+ music videos, Latin music blogs, music download stores, custom radio channels, and e-cards.
This model seems very similar to Yahoo! Music but it tailors more towards a specific demographic. Batanga’s radio services and membership is free.
Batanga was founded in 1999 by Troy McConnell and Rafael Urbina is the CEO. And Batanga receives about 4.5 million unique visitors per month and millions of videos and songs are streamed per month. Competitors include AOL Latino, elhood.com, Univision.com, and Yahoo-Telemundo.
