Bath & Body Works, a global leader in personal care and home fragrance, has appointed Veronique Gabai-Pinsky as its first-ever Chief Brand and Product Officer, effective May 18, 2026, as the company continues to transform its business and return the brand to growth.
Gabai-Pinsky will lead the company’s brand and product organization, advancing its fragrance leadership, accelerating innovation, and reigniting the brand. She will join the Executive Leadership Team and report to CEO Daniel Heaf. She brings three decades of experience across beauty, fragrance, fashion, and luxury, including her role as global president of The Estée Lauder Companies’ fragrance division and independent skincare brands, president of the Vera Wang Group, and leadership roles at Symrise, Guerlain, and L’Oréal. She has been serving as a creative product and brand adviser to Bath & Body Works since November 2025.
KEY QUOTES:
This is a critical role for Bath & Body Works as we continue to transform the business, modernize our consumer offering and return the brand to growth. Since joining us as an adviser, Veronique has already made an impact, bringing renewed creativity and a strong instinct for how to connect authentically with today’s consumers. With her leadership, we are strengthening our ability to create innovative products, re-ignite our brand and meet the evolving expectations of today’s consumer.
Daniel Heaf, CEO, Bath & Body Works
Consumers today are looking for more from the brands they love: greater efficacy, more intentional craftsmanship, more meaningful experiences, a value system they can share and a community they are proud to belong to. Bath & Body Works has a unique ability to connect product, emotion and everyday feel-good rituals in a way very few brands can. Having seen firsthand the strength of the team and the opportunity ahead, I’m excited and honored to build on that momentum by elevating product innovation, deepening our storytelling and connection with consumers, and creating even more inspiring experiences that resonate with today’s consumer.
Veronique Gabai-Pinsky, Chief Brand and Product Officer, Bath & Body Works
