Battery Ventures announced it has closed its take-private acquisition of field-service workflow company TrueContext (formerly ProntoForms). The Canadian software company was delisted from the TSX Venture Exchange yesterday after Battery acquired all of the issued and outstanding common shares for C$1.07 per share, valuing TrueContext at approximately C$150 million.
Launched in 2001, TrueContext provides a sophisticated mobile software platform to help field service workers do their jobs more efficiently. And the software allows remote workers and technicians to collect and access data in the field, including notes, pictures and geolocation data and then share the information with other company systems, such as ERP and CRM software, and regulatory bodies. Use cases for the software include asset inspection; installation; repair; maintenance; and compliance with environmental, health and safety regulations.
TrueContext is used by enterprise organizations across various industries, streamlining operations for over 1,500 customers worldwide. The platform’s intelligent workflows excel in high-complexity environments, such as medical, oil and gas, and industrial equipment, where productivity, safety, and compliance are critical to remaining competitive.
KEY QUOTES:
“Partnering with Battery Ventures, a firm with huge amount of experience scaling enterprise-software companies, is a natural fit for TrueContext and one that will allow our firm to double down on product development and better serve our existing customers—as well as acquire new ones. Being a privately held company again, backed by a firm we feel is an extremely founder-friendly investor, will allow us to focus on what really matters to the business.”
- Alvaro Pombo, the company’s CEO and founder
“Alvaro and his team have built a truly innovative software business, and we are thrilled to partner with him. We see many opportunities for growing the business organically and through targeted acquisitions. We can’t wait to get started.”
- Chelsea Stoner, a Battery general partner who joins TrueContext’s board
“TrueContext has built an impressive list of long-term customers who view the company’s platform as mission-critical to running their essential field workflows, which is a testament to the company’s product-centric focus and belief in customer success. We’re excited to work with Alvaro and the rest of the TrueContext team to continue to drive product innovation and expand the company’s global footprint.”
- Battery Principal Dillon Joyce, who is also joining the board
