Bed Bath & Beyond has added the Kirkland’s Home trade name and related brand assets to its portfolio for $10 million. This acquisition will speed up the plan to turn existing Kirkland’s Home stores into Bed Bath & Beyond locations, helping the company build a unified national network of home goods outlets.
By converting store signs, systems, and inventories, Bed Bath & Beyond expects to streamline operations and offer customers a consistent shopping experience across all its banners.
At the same time, the company will launch Kirkland’s Home as a wholesale brand, extending its nearly 60-year history in seasonal décor and furnishings into independent retail channels.
Supplying Kirkland’s Home products to other stores will create a steady new revenue stream alongside traditional brick-and-mortar sales. Bed Bath & Beyond will continue earning the same collaboration fees it did under the previous agreement, now also gaining a share of wholesale revenues.
This move reflects Bed Bath & Beyond’s belief in an integrated shopping approach that blends physical stores with broader distribution partnerships. Expanding the reach of Kirkland’s Home through store conversions and wholesale partnerships aims to strengthen customer loyalty, improve supply chain efficiency, and support the long-term growth of all brands under the Bed Bath & Beyond umbrella.
KEY QUOTE:
“The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions. This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide. Kirkland’s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”
Marcus Lemonis, Executive Chairman of Bed Bath & Beyond
