Bed Bath & Beyond announced it has signed an agreement to acquire Tokens.com as it moves to establish what it described as a foundational layer for a unified investment and personal finance platform focused on real estate finance and tokenized asset liquidity.
The company said the platform is intended to address fragmentation across financial services by providing a consolidated journey for real estate and other real-world asset finance that bridges tokenized and traditional investing, and that it will be integrated with Bed Bath & Beyond’s financial technology, insurance, and blockchain-based businesses.
And the company said it maintains strategic investments and ownership interests in digital asset and blockchain businesses, including tZERO and GrainChain, held directly and through its Medici portfolio. Tokens.com will be wholly owned by Bed Bath & Beyond and is expected to benefit from Bed Bath & Beyond’s regulatory experience and infrastructure services across its portfolio. Bed Bath & Beyond framed tokenization as infrastructure rather than a new asset class, stating that placing an asset or security on blockchain technology does not change its legal or economic nature and that existing regulatory frameworks continue to apply.
Bed Bath & Beyond said Tokens.com is designed to provide customers with a consolidated view of assets and interests, including ownership structure, estimated value ranges, existing obligations, and available liquidity options. The company added that Tokens.com is expected to support issuer-led tokenization of qualifying public and private securities and tokenized real-world assets, as well as asset-backed financing solutions such as home purchases, refinancing, and home equity. It also said the platform will allow access to cryptocurrencies as a funding vector and an investable asset, and, over time, to other tokenized and traditional assets.
The company said the platform will use tZERO’s regulatory and operational infrastructure and platform services for capital markets, tokenization, custody, and trading, creating what it described as an integrated stack for compliant liquidity. It also said it plans to leverage partners, including Figure Technologies and Figure Markets, for access to mortgages, home equity lines of credit, renovation loans, home makeover loans, and other asset-backed lending and capital solutions, including stablecoins such as YLDS, a yield-bearing stablecoin offered by Figure.
Bed Bath & Beyond said Tokens.com is expected to include an embedded AI layer to support asset analysis, eligibility assessment, and certain decision orchestration actions, while keeping execution, approvals, and transactions within regulated frameworks and partner systems.
KEY QUOTES:
“Our strategy brings together partners like Figure Technologies and Figure Markets, the infrastructure of tZERO, and the operating and AI integration capabilities provided by ShyftLabs. Providing responsible, compliant liquidity pathways for homeowners and real-world asset holders is our strategy and long-term vision.”
Marcus Lemonis, Executive Chairman and Chief Executive Officer, Bed Bath & Beyond
“tZERO is thrilled to use its tokenization, issuance, trading, and custody rails to provide critical infrastructure for Tokens.com. Our regulated IaaS offering catalyzes projects like Tokens.com that are looking to quickly and frictionlessly enter the future of multi-asset and cross-border tokenized finance that fuses traditional and DeFi product and user experience.”
Alan Konevsky, Chief Executive Officer, tZERO
“With Figure’s market-leading tokenization technology and platform, Tokens.com can help unlock the trillions of U.S. home equity and crypto assets, bringing consumers liquidity and spending power. We are excited to partner with a visionary like Marcus to make that dream a reality,”
Michael Tannenbaum, CEO, Figure Technology Solutions
“Building a platform like Tokens.com requires integrating regulated financial systems, capital markets infrastructure, and modern data architecture into a single operational stack. AI is used as augmented intelligence, functioning as a control layer that supports decisioning, risk management, and system efficiency, while keeping humans and regulated processes firmly in the loop, ensuring the platform operates as real financial infrastructure and can scale securely across assets, partners, and jurisdictions.”
Shobhit Khandelwal, Founder and CEO, ShyftLabs
